Holiday resort operator Butlin’s has revealed a significant investment in its on-site Nisa supermarkets, with a focus on improving customer experience and meeting the evolving needs of its guests.
This enhancement includes upgrades to two stores at its Skegness resort and improvements at Minehead and Bognor Regis.
The investments highlight Butlin’s’ commitment to providing exceptional retail services alongside its renowned holiday offerings.
As part of the upgrade, the larger Skegness store will adopt the Nisa Local fascia, while the smaller store will be rebranded under the Nisa Express fascia.
Nisa, which supplies five convenience stores across the Butlin’s estate, is a trusted partner in delivering high-quality products and exceptional service to guests.
The convenience retail sector in holiday resorts like Butlin’s continues to grow, with recent market data highlighting the increasing importance of on-site retail options for enhancing guest satisfaction.
Guests on both family holidays or adult only Big Weekender breaks now expect more from their holiday experience, and Butlin’s’ investment reflects this trend, offering a more comprehensive and accessible range of products at a competitive price.
Hannah Higgs, Retail Ops Support Partner at Butlin’s, said, “At Butlin’s, we’re always looking for ways to enhance our guests’ experience for both our family holidays and adult only Big Weekenders, and our convenience stores play a vital role in that.
"This investment allows us to offer a better selection of products, whether for a quick snack, a family meal, or holiday essentials. Working with Nisa has been instrumental in helping us meet the high expectations of our guests.”
Darren Bacon, Key Account Manager at Nisa, commented on the collaboration, “We are delighted to support Butlin’s in this significant investment in their convenience stores.
"Through our partnership, we’re helping to ensure that guests have access to Co-op’s trusted own-brand products, a wide-ranging assortment of essentials and treats, and reliable product availability. These upgrades will undoubtedly elevate the retail experience for Butlin’s guests.”
In addition to improving its retail offering, Butlin’s continues to give back to the community through Nisa’s Making a Difference Locally (MADL) initiative.
The company recently processed a £6,500 donation to Great Ormond Street Hospital through MADL.The money raised for Butlin’s’ charity partner Great Ormond Street Hospital will go directly towards a new world-leading Children’s Cancer Centre.
This is a unique facility which aims to improve the outcome for children with cancer.This latest investment reinforces Butlin’s’ position as a leader in the UK holiday market, combining best in class entertainment, accommodation, and now an enhanced retail experience.
As the company continues to develop its offerings, guests can look forward to an even better Butlin’s experience for years to come.
Panel discussion at the relaunch of the SAITG on 3 March 2025
