Butterkist popcorn adds new orange chocolate flavour

KP Snacks is expanding the Butterkist range with the launch of Crunchy Orange Chocolate flavour toffee popcorn.

The new flavour bridges the gap between popcorn and chocolate confectionary to create a sweet and irresistible snack. Having recently launched Popcorners – a popcorn and crisp crossover – the brand is now pushing boundaries by uniting its crunchy and tasty popcorn with chocolate orange, a top flavour choice among consumers.

The launch offers a more indulgent alternative to its non-coated products, making it the ideal choice for sweeter snacking moments.

The new flavour comes in a royal purple pack, a colour which is reminiscent of chocolate confectionery and sweeter snacking moments. In stores from 5th July, Butterkist Crunchy Orange Chocolate is available in 155g sharing format for £1.59.

“Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers," said Kevin McNair, Marketing Director at KP Snacks. "Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers, and a fresh and innovative flavour to the category.”

With popcorn sharing occasions growing at +21 per cent, the launch of Butterkist Crunchy Orange Chocolate is well-positioned to drive growth in the popcorn category. 91 per cent of respondents say spending family time together is very important, and 48 per cent say snacks are a must-have for an evening in with family. Butterkist Crunchy Orange Chocolate looks to capitalise on these sharing occasions and drive consumer purchases .

Butterkist remains twice the size of its nearest branded competitor with a market share of 37.8 per cent. The Butterkist brand is worth £52.3m RSV and is growing in value +14.6 per cent YOY.