KP Snacks today announces that Butterkist, the UK’s number one popcorn brand, has launched an exciting series of new video-on-demand tie-ups to drive the brand’s association with movies and encourage consumers to grab their favourite bag of Butterkist.
In a new £1M media investment running until 19 July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of fun and playful adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.
The campaign will also run across social media and capitalises on the increasing popularity of Big Night In occasions, with Butterkist representing the perfect snack to make every movie feel like a fun, shared experience.
“We are delighted to announce that Butterkist is featuring prominently across ITVX, Sky Cinema, and Disney+ through a series of engaging, movie-inspired adverts," said Rachael Rayner, Brand Manager, KP Snacks. "We know that Butterkist is the nation’s favourite popcorn brand, and we are keen to reinforce the brand's position as the must-have snack for movie nights in with family and friends. With the brand continuing to grow and prove its popularity, this investment will further drive brand awareness and consumer engagement.”
