Skip to content
Search
AI Powered
Latest Stories

Butterkist unveils new look and feel in packaging overhaul

Butterkist unveils new look and feel in packaging overhaul

KP Snacks is reinvigorating the Butterkist brand with updated packaging across its entire portfolio.

The brand refresh is launching with an eye-catching and modernised new look and feel. The design introduces the new tagline, "Creating Smiles Since 1914", highlighting Butterkist’s established heritage .


Bringing the "bursting with irresistible enjoyment" brand positioning to life, the redesign introduces new vibrant colours to both Sweet and Salted flavours. Solid colour backgrounds have been replaced with more visual patterns, alongside a more playful font. The Butterkist heart has also received an update.

Butterkist particularly popular as a sharing snack and with sharing occasions growing at +21 per cent, the Butterkist redesign comes at the perfect time to capitalise on these occasions and drive consumer purchases. 91 per cent say spending time family time together is very important, and 48 per cent say snacks are a must-have for an evening in with family.

“With sharing occasions increasing as a result of spending more time home, we have remained focused on improving the in-home experience and in keeping Butterkist top of mind when choosing a snack for those nights in," said Kevin McNair, Marketing Director at KP Snacks.

Worth £1.56bn, the largest within CSN, the sharing segment is currently experiencing growth of +13.6 per cent. At twice as large as its nearest branded competitor, Butterkist enjoys a 38.2 per cent share of it. The Butterkist brand is worth £52.7m RSV and growing in value +18.3 per cent.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less