BuzzBallz Cocktails expands portfolio with limited edition Pornstar Martini

BuzzBallz Cocktails is adding aboldnew flavour to its popular premixed drinks range with a premium, limited editionPornstar Martini.

A modern classic, featuringtop quality vodka andpassion fruitjuicethis fun cocktail creation isset to be a real hit over the summer months and beyond.

At 13.5% abv,it’s a bar strength offering, expertly blended to create a smooth,seductive, still cocktail with a tropical twistand a zingy finish.Passion fruit coloured, it can be enjoyed straight from the can or served over ice, garnished witha wedge of lime, or with the classic prosecco chaser on the side.

This takes theBuzzBallz Cocktails range to seven variants in total, includingChoc Tease, Tequila ‘Rita, Strawberry ‘Rita, Lotta Colada, ChiliMango and Espresso Martini. All are available to theconvenience / retail / wholesale sector now.

Research from Google data revealed thePornstar Martini was the UK’s second most searched for cocktail with a monthly volume search of 80,600.

DavidRelph, Country ManagerUK and Ireland, says,“Pornstar Martini cocktailarrives just in time for the bumper summer season.Thepopularity of thePornstar Martini enduresin the UKand we knowit’sdangerously drinkable especially over summerasgarden parties, meet ups in the park,BBQs, pizzanights andon the gooccasions spike.

“Our take on this super-stylish cocktail is a bold and daring drink, with bar-strengthabv andwe’re confident it will be a firm favourite among cocktail fansand those looking for quality RTDs made with premium ingredients.

“We’ve worked hard to ensure a balanced combination of flavours and it certainly packsour signatureBuzzBallz punch.It’s a celebration of flavourbringing an element offun with a fruity kick – perfect as a summertime sipper.”

David continues, “There’sa clear trend forhigher strength,premium, premixed cocktail RTDs for at-home consumption and consumers are looking for simple, versatile, great-tasting serves that bring excitement to occasions.

“Convenience is a key channel for RTDs due to their impulse nature, so local stores and independent retailers play a key role in getting our drinks in consumers’ hands.

The bold, seven-strong range hasestablished a foothold in the country since its launch last summer. The firm has focused its efforts on winning the convenience channel for the long term with a dedicated six figure investment for summer 2023.Activityincludes trade marketing, advertising, social and PR designed to drive wide awareness of the range and the opportunities for retailers and store managers.It has also launched asmall fleet ofBuzzBallz Cocktails brand builders – a dedicated team and new vehicle livery charged with travelling the country and taking the brand in to convenience retailers, independentstores and off licenses. They will drive brand awareness, act as ambassadors for the brand, advise on best merchandising practice, and host tastings.

In addition, an eye-catching range of 12 packs with convenient shelf-ready packaging launched in April featuringa tear-off section for ease of in-store presentation,bringing a pop of colour to drinks fixtures,aisles and chillers.   

To enhance in-store theatre and purchase appeal, it is offers retailers bright, branded POS, including free-standing display units, wall-mounted fixtures, counter and chiller racks,signage and shelf talkers.

Made with premium spirits, real fruit juice, natural flavours and ingredients,BuzzBallz Cocktails are crafted to a high standard.  The consumer strategy is to target25 to 40 year olds, living in urban areas, who enjoy socialising with friends while on the go, in the garden or park, and on their way to parties, events and festivals.  

Pornstar Martini comes in cases of 24 x 200ml balls. Allballs are 13.5 per cent ABV with an RRP of £3.99 each.