C4 Energy and Millions unveil ultimate flavour collaboration

Performance energy drink brand C4 Energy has announced a collaboration with millions, celebrated for its nostalgic confectionery flavours.

This unique partnership combines the best of taste and performance, creating an unrivalled experience for fitness enthusiasts and sweets lovers alike. Launching with two of millions’ best-selling flavours – Bubblegum and Strawberry.

As part of this the collaboration, the iconic C4 Performance Energy drink will be infused with the irresistible flavours of millions sweets.

C4 Energy and millions aim to provide a new level of enjoyment during active and on-the-go routines. Each flavour offers a distinctive nostalgic taste profile that will transport customers back to their childhoods whilst fuelling their exercise, in and out of the gym.

What to expect:

• Explosive energy – powered by vitamins B3 & B12 and other key ingredients to support energy and performance
• Increased focus – 160mg caffeine per can increase alertness and helps concentration
• Beta power – our exclusive, active ingredient that is naturally derived from beetroot
• Low calories – made with no sugar, low calories, no artificial flavours and no compromised taste

"We are thrilled to partner with millions to bring an entirely new level of flavour innovation to our loyal customers as well as attract new consumers to the C4 Energy brand who perhaps remember Millions from growing up," said Paul Coppin, Marketing Director for Europe. "With this collaboration, we aim to redefine the energy drinks market by offering a unique and enjoyable experience that complements our consumers’ active lifestyles, whether that be in or out of the gym."

As a leading sugar confectionery brand in the UK, millions, is renowned for their commitment to quality and taste and is excited about this collaboration. "Our partnership with C4 Energy allows us to venture beyond the realm of confectionary and bring our exceptional flavours to the energy community," said Sandra Fisher, Licensing Manager of millions. "We can't wait to see how this collaboration inspires and energises individuals on their fitness goals."

The C4 Energy and millions collaboration are available for purchase now.