In 2024 Cadbury will celebrate its 200th birthday! Throughout the year, the brand will be engaging in a huge range of exciting activities, promotions, and celebrations to mark the landmark anniversary.
To show its thanks to the retailers who have helped support the brand throughout its long history, Cadbury is continuing the gift of giving and the spirit of generosity by getting store owners to share their Great Retail Ideas with their peers and entering those ideas via a competition to win huge cash prizes.
The Great Retail Ideas Exchange will invite retailers to share their ideas around retail success – however big or small they may be! – with other store owners. Any retailer who shares an idea via a specially created form on SnackDisplay.co.uk, Mondelez’s trade-focused advice and information site will be entered into a competition to win a cash prize of up to £5,000*.
For 200 years, since John Cadbury opened a grocer’s shop in Birmingham in 1824, Cadbury has had a long history of working with the trade and helping businesses to share their great retailing ideas. This includes education on display, stock rotation and book-keeping, for the mutual benefit of the industry. The new competition takes inspiration from this heritage and looks to champion the fantastic wealth of insight that retailers have and can share.
The ideas will be judged by a panel of industry experts and chaired by an independent judge, who together will select the winners. The total prize fund is £25,000*. The best idea put forward will win the top prize of £5,000, while the 10 next best ideas will win £1,000 each. All other ideas will be entered into a final random prize draw, which will see 20 further prizes of £500 given to 20 additional winners who have put forward ideas.
To kick off the campaign and to provide other retailers with inspiration to submit their own Great Retail Idea, some leading retailers have already started sharing their own thoughts.
These include:
- “Strategically merchandise your store to spread the hotspots around – milk, bread, our COOK concession, alcohol. People dwell at these places, so spread them out and get shoppers to walk the store, make the journey work. Understand that journey and how you can maximise that.” – Avtar Sidhu
- “Delist products a lot. Every 2/3 months, do a review of certain areas to make the space you have work better. If something doesn’t sell, get rid and put something that will sell in its place.” – Nishi Patel
- “Make sure you’re posting something on social media every day. You might not have time to do it every day, or they forget. We’re busy. When you do get five minutes, get it all scheduled for the week. It means your stuff is going out even when you’re not doing it at that moment.” – Suki Athwal
- “We get a report periodically from Google, which tells us what people are looking for in relation to our store. This is invaluable – it allows us to make changes and work out what people are actually searching for, without them telling us”. – Sue Nithyanandan
To enter the prize draw and submit their ideas to the Cadbury Great Retail Ideas Exchange, retailers simply need to go to the specially created form on Cadbury’s retail trade website, Snack Display. The page to enter ideas at is: https://www.snackdisplay.co.uk/competitions/cadbury200retailideas
*Terms and Conditions
18+ UK. Open between 13:30 BST 1st February 2024 – 23:59 BST 30th June 2024 to Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only. Excludes centrally managed and owned convenience stores and forecourts (‘Participants’). Go to Snackdisplay.co.uk and fill out the entry form, describing your retailing idea in no more than 300 words. Additional documentation of up to 5MB and/ or a photograph of up to 5MB may also be uploaded (optional). It is the Participants responsibility to ensure ideas can be made public and shared publicly. All ideas submitted may be made public and available for other Participants to use. Participants can enter more than one idea, only one prize per store. Ideas will be judged based on the following criteria: Scalability and Adaptability, Impact, Ingenuity and Clarity. A panel of judges will select the winning ideas, awarding one top winning idea, cash prize of £5000 and 10 runner up ideas, cash prize of £1000. The judging panel will consist of an independent judge. The judge’s decision is final. No dialogue will be entered into. Where ideas are duplicated the first application received will be viewed by the judges and duplicate ideas will be entered into the random draw. All other entries will be placed into a random prize draw for 20 prizes of £500 cash each. Mondelez reserve the right to indefinitely use and publicise the ideas entered submitted in the competition from the time of receiving the entry forms. Winners will be contacted for promotional and PR purposes subject to agreement. Winners will be contacted by the Promoter by email within 14 days of the judging day and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. For full terms and conditions go to snackdisplay.co.uk
Brian McLister
