Cadbury is building on the continued success of the popular Duos format – growing by 17 per cent – with the introduction of fresh packaging on the full Duos range.
The vibrant new packaging features a clear message on-pack of “One for me, One for you”, aiming to grow and capitalise on the sharing opportunity and further demonstrate the value of the Duos proposition to shoppers.
The Duos market is driving real success within the confectionery category, with the format offering a unique selling point to shoppers who are not only choosing Duos for themselves but also sharing them with loved ones. The striking new on-pack messaging is well positioned to help retailers expand into sharing occasions.
“Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout," said View Kidsanapun, Duos Lead at Mondelēz International.
“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to 'eat later'. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves”.
The new packs are rolling out right now.
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