Cadbury brings back summer promotion with Merlin Entertainments

Mondelēz International has announced the return of its popular family-favourite summer promotion in partnership with Merlin Entertainments.

Running across a variety of Cadbury products from May, this year’s on-pack promotion will offer up to 50 per cent off ticket prices for the whole family to a variety of the UK’s top attractions, including The London Eye, Alton Towers Resort, Thorpe Park Resort, and LEGOLAND Windsor Resort.

The promotion will run across Cadbury chocolate multipacks, with the aim of reaching more families than ever before and helping create memorable moments during challenging times.

“Nine in 10 parents spending less on family activities and eating out, so we know it’s a difficult time to treat the family. Merlin’s family attractions are visited by millions of people each year, existing to create magical experiences for their guests. This is what makes this partnership the perfect fit, supporting Cadbury’s purpose to inspire generosity for families this summer and beyond, by offering discounted prices for a quality day out,” Abi Eayrs, brand manager for Cadbury at Mondelēz International, said.

“This promotion gives consumers ‘something more’ on brands they know and love, by rewarding the whole family with up to 50 per cent off ticket prices via an instant code to book online to be able to visit top UK attractions.

“We recommend retailers give the promotional range strong off-shelf feature to ensure maximum visibility and help to drive their sales of these ranges.”

The promotion with Merlin Entertainments will run until September and will be bolstered by an impactful media campaign across digital, radio and social, as well as in-store support and point of sale materials to make the partnership unmissable to shoppers.

Participating products:

• CDM Buttons 5pk
• Curly Wurly 5pk
• Freddo Caramel 5pk
• Freddo CDM 5pk
• Fudge 5pk
• Crunchie 9pk
• Wispa 9pk
• Twirl 10pk
• CDM Little Bars 6pk