Cadbury Cakes offers cash prizes with new on-pack takeover

Premier Foods is launching an on-pack promotion with Cadbury Cakes to give shoppers in the UK and Ireland the chance to win instant cash.

Available from 15 May within grocery, convenience, and wholesale channels, the "Find the Golden Token, Win Cash" promotion will run across Cadbury Mini Rolls and Cake Bars. Over 1,000 golden tokens will be placed inside packs of Cadbury Cakes and lucky shoppers who find one will win £1,000, £100 or £10 prizes. If customers find one of the shiny golden tokens, they can claim the allotted cash prize online. Customers can also win prizes by entering the wrap up draw.

“These products are firm favourites with customers, and we're pleased to be adding some extra excitement with this on-pack promotion," said Naomi Shooman, global brand marketing director for sweet treats at Premier Foods. "With 94 per cent of consumers saying they buy cake for enjoyment, we're also giving retailers something to generate a buzz around."

The Cadbury Cakes on-pack promotion will run from 15 May until 25 August 2023. Shoppers can claim their prize up until 5 September 2023.