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Cadbury Creme Egg unveils 50th birthday Golden Goobilee

Cadbury Creme Egg unveils 50th birthday Golden Goobilee
Andy Marino
By Andy MarinoJan 14, 2021
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Cadbury is marking the 50th birthday of its Creme Egg with the launch of a new Golden Goobilee campaign. To mark five decades, Cadbury is celebrating all the ways people like to enjoy their Creme Egg with a celebration befitting of this milestone anniversary.

Cadbury Creme Egg’s campaigns have been entertaining the nation for the last 50 years. Last year, Cadbury launched "EATertainment" to put the eating experience back at the heart of its core campaign. This year, EATertainment is back in an all-season-long birthday celebration.

The campaign centres around a 60” hero film celebrating the different ways Cadbury Creme Egg shoppers have enjoyed their favourite Easter treat for the past 50 years - whether they are a licker, dipper, baker, eggspert, discrEATer or sharer. This will be supported by social and digital activity including Mondelēz UK’s debut on social platform Tik Tok, encouraging as many people as possible to get involved in the Golden Goobilee birthday celebrations.

To mark the Goobilee, Cadbury is also releasing new golden versions of the Cadbury Creme Egg for consumers to find in store, giving them the chance to win up to £5,000 throughout the Easter season. Two hundred Golden Cadbury Creme Eggs will be hidden, masquerading as a classic Creme Egg in stores across the country.

And when a shopper wins, so too does the store: independent retailers will have the chance to win a variety of cash-prizes or Amazon vouchers, up to £1000, with 30 golden eggs hidden within the convenience channel. To participate, retailers must use Cadbury promotional display material. Retailers can find out more by visiting www.deliciousdisplay.co.uk.

The Golden Goobilee forms part of an integrated marketing campaign supported across media channels including OOH, digital, social, in-store, PR and media partnerships.

RRPs

  • Cadbury Creme Egg single: 40g - £0.64
  • Cadbury Creme Egg five pack: 197g - £3.14
  • Cadbury Creme Egg ten pack: 400g - £6.11
  • Cadbury Mini Egg Creme Egg bag: 89g - £1.49
  • Cadbury Creme Egg Twisted bag: 83g - £1.49
cadburycreme egggolden goobilee

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