Cadbury has announced the nationwide rollout of its latest addition to its Cadbury Dairy Milk range – the Cadbury Dairy Milk Happy Birthday 360g gifting bar.
It centres around the single day of celebration shared by everybody on the planet – a birthday. This event accounts for 25 per cent of all gifting occasions which gives the bar a universal appeal and theme that is sure to help continue driving the strong growth seen in the gifting and sharing segment recently.
Cadbury Dairy Milk Happy Birthday bar is sure to be a winning choice for consumers selecting from the extensive Cadbury Dairy Milk range, and an ideal main gift or extra gift for shoppers to give to a loved one. Birthdays are also the second biggest gifting occasion of the year, just behind Christmas. However, as they are not seasonal, birthdays are also an all-year round opportunity and are in fact the biggest all-year round gifting occasion for chocolate.
We recommend retailers merchandise our Happy Birthday bars adjacent to other gifting opportunities, such as flowers, cards and other gifting categories, to help drive incremental sales and inspire shoppers.
This truly celebratory treat is a perfect example of the sharing spirit of Cadbury’s, enabling the public to be more giving in gifting moments, big and small. Retailers will be able to stock the New Happy Birthday bar all year-round appealing to all customer bases, from all walks of life.
"We are excited to announce that this happy addition to our Cadbury Daily Milk gifting bar range is now available to shoppers nationwide,” said Radhika Pai, Brand Manager for Cadbury Dairy Milk at Mondelēz International. “Our mission to bring the spirit of Cadbury generosity all year round just got bigger, and we’re thrilled to be able to help make that special day in everyone’s life that little bit sweeter.”
The 360g bar is available with a RRP of £5.85
