Cadbury FC returns with more prizes in new football promotion

Cadbury FC is back in 2025 with its newest promotion, The Winning Pass, giving shoppers the chance to win an exclusive, money-can’t-buy football experience for themselves and three guests. The Winning Pass builds on the success of Cadbury FC’s previous campaigns, with hundreds of top tier prizes to continue Cadbury’s spirit of generosity into the new year.

Six lucky winners will get to experience their own personalised dream match day, each with three friends, at a participating football club*, with travel and a luxury hotel stay included. Other winners have the chance to get one of hundreds of exclusive match tickets from partner clubs** or one of hundreds of £20 or £10 Lifestyle vouchers.

The off-pack promotion runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.

To enter the competition, shoppers simply need to pick up a participating product, enter the barcode and batch code at www.thewinningpass.cadbury.co.uk, select their preferred participating club and are immediately entered into the prize draw.

Participating Clubs for The Winning Pass are Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur, while Cadbury Partner Clubs include Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.

The timing of the campaign, launching 6 January and running through to 21 March, aims to boost retailers’ sales after Christmas.

The campaign will be supported by OOH, social and radio advertising, as well as in-store activations including bold, eye-catching POS to help retailers get shoppers engaged with the promotion.

“Our previous Cadbury FC promotions have been tremendously successful over the last three years and building on this to launch The Winning Pass in 2025 will help further increase the impact and excitement around our Cadbury FC partnerships," said Chris Parker, Brand Manager for Cadbury at Mondelēz International.

“We’re excited to be bringing consumers even more prizes this year to kick off 2025 in style and help drive purchase in store for retailers.”

Retailers should stock up on the full range of participating SKUs to take advantage of this promotion in their store and can visit www.snackdisplay.co.uk for more information and advice.

*Participating Clubs defined as: Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur.

**Cadbury Partner Clubs defined as: Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.