The nation’s favourite chocolate brand Cadbury, is bringing back its hugely successful Cadbury Fingers promotion – Fingers Crossed – and this time it’s bigger and bolder, with more prizes than ever before.
Cadbury Fingers, the beloved biscuit brand with 128 years’ history, is bringing back its brilliant Fingers Crossed on-pack promotional campaign for shoppers, giving consumers the chance to win if they find a crossed chocolate finger in their pack.
To be in with a chance to win, all shoppers have to do is pick up a promotional pack and if they find a Cadbury Crossed Finger biscuit inside with a winning ticket, they could win cash prizes ranging from £50* up to £20,000.* Shoppers also have the opportunity to win thousands of cash prizes by following the QR code on pack and entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they’ve won.
This popular promotion brings unique Cadbury fun and excitement to consumers once more, while also providing retailers with a fantastic opportunity to boost their sales and engage with their customers in a rewarding way. What’s more, this promotion also includes price-marked packs, making it perfectly placed for convenience stores to participate in, as well.
“As we welcome the arrival of Spring, we are excited to bring back our delightful 'twist' for both retailers and shoppers,” said Anastasia Lutskovskaya, Senior Brand Manager for Cadbury Biscuits. “After reaching an audience of over 41 million people for our 2024 promotion, we’re building on last year’s success with thousands more cash prizes to be won. Retailers should look to stock the full range of Cadbury Fingers products to fully capitalise on this unique promotion and drive incremental biscuit sales in their stores.”
Running from 1 February 2025 until 1 July 2025, promotional packs within the competition include Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers £1.65 Price Marked Pack 114g, Cadbury White Fingers 114g, Cadbury Salted Caramel Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.
*Terms and Conditions
Participating stores only. UK & ROI, 18+. UK/ROI bank account required to receive Prizes. Winning Tickets: Winning packs randomly distributed among Promotional Packs of Cadbury Fingers. Purchase a Promotional Pack of Cadbury Fingers between 01/02/2025 & 01/07/2025, if you find a Cadbury Crossed Finger biscuit & a Winning Ticket inside, follow the instructions on the ticket to claim your prize. Winning packs are only those containing both a Cadbury Crossed Finger biscuit & a Winning Ticket. Prize to be claimed by 23:59 on 01/09/2025. Prizes vary in each store. UK Cash Prizes: 1 x £20,000, 1 x £10,000, 2 x £5,000, 3 x £2,500, 4 x £1,000, 10 x £500, 10 x £250, 25 x £100 & 45 x £50 available.ROI Cash Prizes: 12 x €200 available. A Cadbury Crossed Finger biscuit & Winning Ticket will be required as proof of winning. Online Instant Win: Between 7am & 10pm daily, 01/02/2025 - 01/07/2025 UK only: Purchase a Promotional Pack & scan QR code or visit fingerscrossed.cadbury.co.uk, submit details, barcode & batch code to find out instantly if you have won. Retain receipt. ROI: Visit fingerscrossed.cadbury.co.uk & submit details to find out instantly if you have won. Prizes: 2,001 x £10 (or € equivalent). Max 1 entry p/person p/week & 1 prize p/person into Online Instant Win. Wrap Up Draw (max 1 entry p/p): 00:00 02/07/25 – 23:59 01/09/25. Wrap Up Draw Prize: 1 x £250 (or € equivalent). Visit www.cadbury.co.uk/terms-and-conditions/cadbury-fin... for full T&Cs & Prize details. Promoter: Mondelez Europe Services GmbH – UK Branch.
