Biscuit brand Cadbury Fingers has partnered with the National Deaf Children’s Society to help more people start a conversation in British Sign Language (BSL).
The "Sign with Fingers Big and Small" campaign aims to raise awareness of deafness but also to teach consumers little lessons in BSL with everyday phrases and conversation starters, so more people can join the conversation.
Retailers should stock up on Cadbury Fingers, to help people to come together and enjoy everyday interactions. As well as this, we would encourage retailers to empower their employees and shoppers to practice the following tips:
- Speak clearly and naturally, it makes lip-reading much easier.
- Don’t cover your mouth or turn away and make sure your face is fully visible, and avoid eating or chewing.
- Be visual. Try pointing, using gesture, writing things down or typing on your phone.
As part of the campaign, Cadbury Fingers, Chelsea FC and the National Deaf Children’s Society enlisted the help of deaf sign performance group Unify and signing choir Hands 4 Voices at Chelsea’s match against Brentford on Saturday (28 October) to stage a rousing rendition of club anthem "Blue is The Colour" in BSL for the first time.
Retailers can visit Cadbury Dairy Milk Fingers | Sign With Fingers Big & Small to learn more.
Jo Taylorson