Cadbury launches nationwide ‘Secret Santa Postal Service’

Cadbury is today launching its "Secret Santa Postal Service". The festive activation will pop up in digital and static posters across the country for six weeks until Christmas Eve, helping retailers to drive additional sales in the run-up to Christmas. On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a chocolate bar, in secret, to someone special.

The posters will be popping up across the UK from bus stops to train stations and from quaint little towns to big cities. The posters will invite members of the public to send chocolate secretly to someone special simply by scanning a QR code. A total of 120,000 Cadbury chocolate bars will be released gradually every day of the activation until 24th December to ensure as many people as possible have the opportunity to send chocolate secretly to someone special. The digital posters will pop up at random throughout the day, playing into the excitement of giving anonymously at Christmas.

Subject to availability, people can choose from a range of products, including Cadbury’s original Cadbury Dairy Milk bar, and Oreo, Caramel, Wholenut, Fruit and Nut and Plant bars. Also available is a range of seasonal products from the winter range, including the Cadbury Dairy Milk Mini Snowballs bar and Cadbury Dairy Milk Winter Wonderland bar. All of the options are the standard size and available to retailers.

“We are thrilled to be celebrating another year of selfless festive giving with Cadbury Secret Santa," said Emma Paxton, Senior Brand Manager for Cadbury Christmas. "It is so exciting that more people than ever before will be able to become Secret Santas by sending a small gift of chocolate secretly to someone special, especially this year where more people are in need of a little lift than ever before.

The Cadbury Secret Santa postal service will run from today for six weeks until Christmas Eve across UK TV, VOD, Cinema, OOH, DOOH, Social, Print, Radio and Digital helping to boost the profile of this iconic brand in the festive season and drive incremental sales for retailers.

Cadbury is also partnering with The Trussell Trust for the third year running this Christmas to help make Christmas special for everyone. Across the season they will be donating 75,000 bars of chocolate to over 200 food banks in the Trussell Trust network. They’ll also be making a financial donation to support the Trust’s longer-term mission of fighting hunger in the UK.

The Cadbury Secret Santa Postal Service TV advert can be viewed here.