Cadbury launches Aussie hit 'Caramilk' in UK

Available in depot from early July, the new Cadbury Caramilk bars are made with a blend of caramelised white chocolate with a smooth texture, sourced from 100 per cent sustainable cocoa.

Available in multiple formats – including a single bar to drive impulse sales - Cadbury Caramilk will help retailers to recruit new shoppers to the range with a trusted, recognisable brand, reviving an Australian classic that first appeared Down Under in the mid 1990s.

The new launch will be available in PMP formats in both tablet and single bar, improving stand-out on shelf with the convenience of clear pricing.

“Following outstanding results during concept testing, we’re excited to announce that Cadbury is launching its Cadbury Caramilk bar in the UK this summer, allowing shoppers up to indulge in a unique treat," said Beatrice Berutti, Brand Manager at Mondelēz.

“Known to be a much-loved classic chocolate in Australia, Cadbury Caramilk is sure to be a hit in the growing Chocolate market. In fact, Mondelez tablets are currently experiencing growth of 10% , with the new launch sure to build on this, adding excitement to retailer’s ranges with a delicious new flavour.”

The launch will be supported with significant marketing investment including PR, social media and in-store activity. A range of point-of-sale materials will also be available.

The new bars should be ranged in retailer’s designated confectionery fixtures alongside existing single and tablet chocolate bars.

For further merchandising advice retailers can visit deliciousdisplay.co.uk.

RRPs:

Cadbury Caramilk 80g, RRP: £1.00, case size 26

Cadbury Caramilk 37g, RRP*: £0.69, case size 36