Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Cadbury strikes global partnership deal with Arsenal FC

Hannah Hastings
By Hannah HastingsAug 19, 2020
Hannah Hastings
See Full Bio

A global partnership between Cadbury and Arsenal Football Club has been confirmed in a bid to support more UK local businesses.

The chocolate giant is teaming up with the Little Wonder Café, located opposite the Emirates Stadium, which was forced to temporarily close for the first time in its 100-year history during lockdown.

To support the café, who has since been struggling, Cadbury has bought 500 meal vouchers that will be donated to Arsenal in the community.

Workers will be rewarded for their support locally during the coronavirus pandemic, as well as participants who benefit from programmes offered by the football club.

Cadbury also plans to donate digital sponsorship assets from the partnership to the Little Wonder Café next season, which will include promotion in email newsletters and advertising in matchday programmes.

The first 500 customers to eat at the café following this announcement will receive a complimentary Arsenal branded bar of Cadbury Dairy Milk.

In addition, the chocolate makers will be offering Arsenal fans access to their club through promotions such as Cadbury’s Match and Win.

Running across more than 180 million Cadbury products, fans will have the chance to win millions of club prizes, including hospitality experiences, match tickets and vouchers redeemable in The Armoury gift shop.

“This partnership marks the coming together of three businesses that believe in generosity and the difference we can make together,” says Cadbury global brand director, Samantha Greenwood.

“We are excited that through our sponsorship of Arsenal Football Club, we can make such a difference to the Little Wonder Café, and all together, the Islington area.

“Small businesses play a pivotal cultural and economic role in the recovery of local communities, and the UK as a whole, so we are proud to do our part in supporting them.”

Cadbury, which struck a three-year sponsorship deal with the Premier League in 2017, earlier this month announced a partnership with Arsenal’s rivals Manchester City.

This was aimed initially at celebrating individuals and businesses who have gone above and beyond during the pandemic.

arsenal fccadburychocolatepartnershipsnacks

Related News

Food and drink giants under pressure to act on public health
Editorial

Food and drink giants under pressure to act on public health

Freight crime cost over £680 million
Industry News

Freight crime cost over £680 million

More for you

Volumatic welcomes new FCA rules safeguarding access to cash

Volumatic welcomes new FCA rules safeguarding access to cash

As industry leaders is cash handling, Volumatic has long supported the use of cash and the importance of maintaining access to cash for both consumers and businesses. The company recognises the importance of the new set of rules created by the Financial Conduct Authority (FCA) two months ago, to safeguard access to cash for businesses and consumers across the UK.

Since introduction, the new rules are intended to ensure that individuals and businesses who rely on cash can continue to access it and the outcome has already sparked the creation of 15 new banking hubs across the UK, including one in Scotland, with many more to follow.

Keep ReadingShow less
Jisp unveils new NPD service

Jisp unveils new NPD service

Retail technology company Jisp has launched an NPD service as part of its new Direct to Retailer business unit.

The new NPD service will allow brands to launch or trial new products in a guaranteed number of convenience store locations, with on the ground review of execution by Jisp’s retail growth manager team, and performance data and insights deliverable through its scanning technology and back-office systems.

Keep ReadingShow less
Tesco launches price cuts in Express convenience stores
File image of Tesco Express

Tesco launches price cuts in Express convenience stores

Tesco is slashing the price of more than 222 own-brand and branded products in its Express convenience stores.

Essentials including milk, bread, pasta and coffee are included in the lines which have been reduced in price by an average of more than 10 per cent at Tesco Express stores. The retail giant has made more than 2,800 price cuts across stores in recent months. With 2,048 of convenience stores at the end of the 2023-24 financial year, Tesco aims to benefit hundreds of thousands of customers from the cheaper deals.

Keep ReadingShow less
vape and cigarette
Photo: iStock

One in five ex-smokers in England now vape, study finds


Summary
1. One in five people who have successfully quit smoking in England currently vape, with an estimated 2.2 million individuals using e-cigarettes as a smoking cessation tool.
2. The increase in vaping among ex-smokers is largely driven by the use of e-cigarettes in quit attempts, with a rise in vaping uptake among people who had previously quit smoking for many years before taking up vaping.
3. While vaping may be a less harmful option compared to smoking, there are concerns about the potential long-term implications of vaping on relapse risk and nicotine addiction. Further research is needed to assess the impact of vaping on smoking cessation outcomes.


Keep ReadingShow less
Bira engages with Treasury on Budget fallout, business rate reform
(Photo by Christopher Furlong/Getty Images)
Getty Images

Bira engages with Treasury on Budget fallout, business rate reform

Independent retailers association Bira has held a meeting with members of the Treasury team to discuss concerns following its robust response to the Government’s recent Budget announcement.

The Budget, labelled by Bira as "devastating" for independent retailers, was met with widespread indignation from Bira members.

Keep ReadingShow less