Mondelēz International has announced details of its Easter range for 2022, designed to help retailers crack the confectionery category over Easter, the second largest confectionery season.
In 2021, retailers saw Easter sales increase by 11 per cent and the 2022 Easter season lasts for two weeks longer, offering retailers who stock the right range a real opportunity to capitalise on last year’s growth and continue to see their seasonal sales rise.
To take full advantage, retailers should look to focus on three distinct phases.
A fast start
To get the season off to a fast start, retailers need to signpost the season early and use social media to make customers aware that their favourite Easter products are on shelf. With great displays in high-footfall locations in store, retailers can boost their self-eat and sharing offers to shoppers.
Cadbury Creme Eggs will appear in a new promotion this season, inviting shoppers to find one of 200 special promotional half white half milk chocolate Creme Eggs across the UK and Ireland for the chance to win £10,000. A "How Do You NOT Eat Yours?" campaign will run across in-store POS and via online and outdoor advertising.
Also available for the first time is a special mixed gift package containing five filled eggs – two Cadbury Creme Eggs, two Caramel Eggs and one Oreo egg. The packs, RRP £3.14, are available now.
Cadbury Mini Eggs is a staple of Easter, with the 80g bag being the number one selling product across all Easter SKUs in 2021. Launched last year, the Cadbury Mini Eggs Tablet was the number one NPD.
Mid-season momentum
Creating momentum at Easter is about stocking products that shoppers can buy to share with family and friends.
Key to the Cadbury range in 2022 is the continuation of the brand’s partnership with Peter Rabbit, who his year celebrates his 120th Anniversary, and graces the front of the brand-new Cadbury Dairy Milk Hot Cross Bun Bar. The new 110g bar will be available in cases of 18 at an RRP of £1.40.
The new launch joins the rest of the Peter Rabbit range for 2022, including Cadbury Dairy Milk Egg ‘n’ Spoon with Oreo, Cadbury Dairy Milk Bunny Orange Mousse and the return of the Cadbury Hollows range. The range includes White Oreo Hollow Bunny alongside the two standard Cadbury Dairy Milk Hollow Bunny products, available in 50g and 100g formats.
Also new this year from Cadbury is the Spring Share Box. Each box, RRP £5.99, will contain a range of Cadbury goodies perfect for sharing including Cadbury Mini Eggs, Cadbury Creme Eggs and Caramel Eggs as well as Cadbury Creme Egg Twisted singles.
Gifting finish
The run-up to Easter weekend, which falls on April 17th, is about ensuring that shoppers can find great gifts for loved ones. This includes products like Cadbury’s shell-egg range and larger options.
In 2021, sales of Easter Eggs grew by 10 per cent, driven by medium and large-sized eggs, as more shoppers chose to trade up. Retailers can tap into this trend by ensuring they stock up on the best-selling large, medium and small eggs to create a range for every gifting occasion.
New for 2022 is the Cadbury Twirl Orange Large Egg. Containing one large orange-flavoured egg and 2x Twirl Orange singles bars, the egg joins the best-selling Cadbury Twirl Large Egg in the Cadbury large eggs range.
Cadbury’s best-selling gesture egg – the Cadbury Mini Eggs Gesture Egg – will be joined in 2022 by new Cadbury Creme Egg Gesture Egg and new Cadbury Fingers Gesture Egg. Each of the new products contains one large shell egg and 3x Cadbury Creme Egg singles or 3x packs of Mini Fingers respectively.
And finally for 2022, Cadbury will be launching the Daim Heritage Egg. Containing one heritage shell egg and 1x Daim 28g bar, the new egg is available now, RRP £3.99.
To further fuel the gifting occasion this Easter, Cadbury will be bringing back its Show You Care Hide it campaign, reaching around 92 per cnt of UK adults and encouraging them to show their loved ones how much they care through a simple gesture of hiding an egg for them. The Cadbury Worldwide Hide will also return, enabling people across the UK to hide an egg virtually anywhere in the world for someone they love using Google Maps. The brand will be visible through in-store POS as well as a fully-integrated campaign across TV, outdoor, social media and YouTube platforms, ensuring that Cadbury once again remains firmly at the heart of the nation’s Easter celebrations.
Polytag, a leading packaging solutions provider, has announced the achievement of two International Standards Organisation (ISO) certifications, reinforcing its commitment to the highest standards of quality, information security, and privacy management.
Polytag has been awarded ISO 9001 and ISO 27001 certifications, demonstrating its dedication to both quality excellence and robust information security.
ISO 9001 underscores the company’s commitment to operational efficiency, continuous improvement and customer satisfaction, while ISO 27001 ensures strong data protection measures and compliance with international security standards.
Together, these certifications provide Polytag’s customers and partners with confidence in its ability to deliver secure, high-quality solutions at scale.
As a supplier of GS1 UK-approved QR codes and invisible UV tags, Polytag tracks packaging lifecycles through data collection and sharing, showing when, where, and how much consumers interact with and recycle packaging.
These ISO certifications validate the security and quality of Polytag’s technology, reinforcing trust among top brands and retailers.
By meeting these internationally recognised standards, Polytag empowers businesses to track packaging throughout the supply chain, enhance transparency, and drive progress toward a more sustainable, circular economy.
Jon Anderson, Chief Technology Officer at Polytag, said: "As we continue to scale our solutions for businesses worldwide, ensuring the integrity, security, and quality of our operations is paramount. Achieving both ISO 9001 and ISO 27001 certifications underscores our unwavering commitment to excellence.
"ISO 9001 reinforces our process-based approach, commitment to continuously improving our offering and dedication to our customers, while ISO 27001 ensures that we meet the highest security standards in managing sensitive information.
"Together, they provide our partners with confidence in our ability to deliver secure, reliable and high-quality solutions at scale.”
Last year in April, not-for-profit company DDRS Alliance, whose members include Circularity Solutions, Recycl3r, ACE UK, Tetra Pak and Valpak, joined hands with Polytag to accelerate the development and adoption of Digital DRS in the UK.
As the launch date for a DRS in the UK is reportedly delayed further until 2028, the two organisations have pledged to work collaboratively and leverage their experience and expertise to demonstrate the viability and convenience of a Digital DRS.
The move ensures alignment of the two leading organisations in the development of Digital DRS and underpins the approach to develop a global blueprint.
The timing of their alignment is motivated by a shared intention to deliver a viable solution for Digital DRS in the UK and other major European countries.
The UK's leadimg supplier of Caribbean food and drink, Grace Foods UK, has launched its best-selling range of drinks, Grace Tropical Rhythms, in price-marked packs.
The drinks range are available in selected convenience stores across the country priced at £1.79 for 475ml bottles.
Grace Tropical Rhythms is a range of drinks that features four tantalisingly refreshing, thirst-quenching flavours - Mango Carrot; Pineapple Ginger; Fruit Punch; Sorrel Ginger that bring the real taste of the Caribbean to UK shores.
The drinks are made from a blend of fruit and vegetables and are packed full of Caribbean flavours that evoke tastes and memories of exotic adventures to the Caribbean islands.
Speaking about this PMP launch, Dorota Dziedzic, Brand Manager at Grace Foods UK, said, "We rolled out PMPs for Grace Tropical Rhythms last year and they proved to be very successful.
"Priced at £1.79, the drinks offer great value, and we know that PMPs help retailers to drive sales.
"And as we head into spring and summer, demand for our thirst-quenching, Caribbean-inspired drinks soar, so we feel a PMP at the start of March is the perfect timing."
Grace Tropical Rhythms PMP range will be available at selected convenience stores across the UK from July, priced at £1.79.
As a member of the global GraceKennedy Group, headquartered in Kingston, Jamaica, Grace Foods UK is guided by a strong global company with significant expertise and passion for developing iconic and innovative Caribbean products.
Grace Foods UK's brands and products are national favourites and have been at the forefront of Caribbean food worldwide for more than 100 years.
They include: market-leading brands Nurishment (nutritionally enriched milk drinks), Encona Sauce (hot pepper sauces), Grace, Dunn's River and Caribbean Choice (Caribbean beverages and general grocery ranges).
Yoplait is introducing a new recyclable PET bottle across its 500g and 825g formats from this month. Featuring clear PET and including 35 per cent RPET, the bottles have a new micro-perforated sleeve with clear instructions for the consumer to remove before being put into the recycling bin.
Each bottle now also has an attached cap, enabling the PET bottle and cap to be easily sorted and recycled and to help minimise littering.
“Our ambition is for all of our packaging to be recyclable by the end of 2025 and the move to PET and inclusion of RPET in our Yop bottles this year and the move to PET for our Petits Filous, Wildlife, Peppa Pig and Paw Patrol pots last year has seen us take a huge step towards this ambition,” said Antoine Hours, General Manager at Yoplait UK.
“We are confident that we can move towards being a more circular brand as technologies and infrastructures become more sophisticated.”
In addition to the new recyclable bottle, Yop will also be sporting the new Yoplait logo and adding more information on the back of pack to educate the consumer on the unique nature of Yop – it offers a delicious flavour and as it is a yoghurt drink rather than just flavoured milk, it keeps consumers fuller for longer.
Yop is available in Strawberry and Raspberry flavours in both bottle formats, is targeted at 15-24-year-olds, has a unique smooth texture, is a source of Protein, Calcium and Vitamin D.
The final stages of the Emirates FA Cup are approaching and Carling is building excitement with the launch of an all-new on-pack promotion, trivia competition and marketing campaign.
From 23 March until 30 June 2025, adults can scan QR codes on promotional multipacks of Carling and enter the code displayed on the inside of the sleeve alongside their details for the chance to win*.
The prizes up for grabs include four seats in the stands at Wembley Stadium for the Emirates FA Cup final and a pre-match Wembley Stadium tour, which includes a one-night stay at a four-star Wembley hotel and travel allowance, as well as Deliveroo vouchers for secondary draw winners.
New this year, shoppers that enter the on-pack promotion will have a second chance to win a one of ten, £20 gift vouchers to spend at selected retailers if they correctly answer an Emirates FA Cup-themed trivia question*.
The promotion is designed to help retailers build up excitement amongst football fans and will run across 4x440ml, 10x440ml, and 18x440ml packs. Priced-marked 4x440ml, and 10x440ml packs will also be available.
In past years, Carling’s on-pack promotions have helped drive sales for retailers, increasing value sales of Carling by 60.8 per cent and 30.6 per cent during promotional periods in 2023 and 2024 respectively.
“Carling is proud to support football at every level – that’s why we’re the lager brand consumers most commonly associate with the beautiful game,” said Lee Willett, Carling Brand Director at Molson Coors Beverage Company.
“This campaign is about celebrating Carling’s football heritage and the history of the world’s oldest national football tournament. In bringing together clubs from across the football pyramid, the Emirates FA Cup creates truly unique sporting moments, and the final stages present a massive opportunity for our customers to drive sales.”
The beer brand, which has been a partner of the Emirates FA Cup and Adobe Women’s FA Cup since 2023, will also be sponsoring talkSPORT’s Emirates FA Cup and UEFA Nations League coverage, with Carling branding featuring prominently on match previews and reviews on talkSPORT Drive.
Carling has moved to strengthen its ties to football in recent years through sponsorship deals with the Football Association of Wales (FAW), Scottish Professional Football League (SPFL) and a host of top clubs including Newcastle, Nottingham Forest and Everton.
Carling is also supporting local football clubs up and down the country through its ongoing Grassroots Goals initiative, in partnership with Umbro, by giving them the opportunity to win prizes including new team kits throughout the course of the year.
*T&Cs: 18+, UK and ROI only (tie-break question for ROI). Scan the QR code on your promotional pack or go to www.carlingpromotions.com/winFAtickets and enter the unique 8-digit code found inside your pack to be entered into the promotion. Main Prize Draw: Prizes: 4x tickets to the Emirates FA Cup Final including a pre-match Wembley stadium tour, on Saturday 17th May 2025 (5x). Each prize includes a 1-night stay at a 4* Wembley hotel (2x twin rooms) and up to £250 travel allowance per winning entrant. Prizes limited to 1 per household. 1 entry per person per day. Entry closes 11:59pm 01/05/2025. Trivia Question Prize Draw: Prizes: £20 / €25 Grocery eGift cards (10x). All entrants who correctly answer a trivia question will be entered into the draw. Wrap Up Draw: Prizes: £50 Deliveroo takeaway vouchers (100x). Trivia and Wrap Up Draws close 11:59pm 30/06/2025. Non-main prize draw winners will automatically be entered into the wrap up draw. Full T&Cs at www.carling.com/terms.
Cadburyhas announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.
The partnership between two brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.
“We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff,” said Connor Gould, Brand Manager, Cadbury Dairy Milk. “Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”
The much-anticipated new tablet will be available from early March, in both 105g non-PMP, and 95g PMP and non-PMP formats, giving consumers this perfect pairing in a variety of formats.
The partnership will be supported with an ATL campaign across social, influencer and seasonal content to ensure that Cadbury Dairy Milk Biscoff is front of mind for consumers throughout the year.
For more ranging and merchandising advice and to request Point of Sale retailers can visit www.snackdisplay.co.uk