Cadbury has announced its brand-new Home & Away Wins campaign, where shoppers can win once-in-a-lifetime prizes.
Consumers will be in with a chance of winning an in-person or virtual meet-and-greet with top football stars Virgil van Dijk, Leah Williamson, Harry Kane or Neymar Jr, as well as a £5,000 holiday voucher for a fun-filled adventure abroad.
Other prizes include signed shirts and personalised player videos, as well as shopping vouchers.
The on-pack promotion is live from now until 19 July across Cadbury and Maynard Bassetts products. Shoppers simply need to pick up a participating product from stores, visit www.homeandaway.cadbury.co.uk to fill in their details, and select their favourite player for the top tier prize draw.
“Ahead of this jam-packed summer of sporting events, we’re thrilled to be bringing retailers and shoppers another Cadbury FC promotion – with an epic prize pool which would appeal to any shopper,” Chris Parker, brand manager for Cadbury at Mondelēz International, said.
“Retailers should make sure they’re stocked up on the full range of promotional Cadbury and Maynards Bassetts packs to get shoppers engaged in this incredible competition.”
The Home & Away Wins promotion will be supported in store with eye-catching POS materials and also through extensive online, radio and OOH advertising, and social media activity to drive excitement and encourage purchase.
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