Cadbury has introduced three new limited-edition Dairy Milk bars created by this year’s Cadbury Inventor finalists.
One of the three - Gillian’s COCONUTTY, Shannon’s CRUNCHY HONEYCOMB and Taylor’s OUT OF THE BLUEBERRY - will join the Cadbury Dairy Milk range following a public vote.
Cadbury said it has received entries from 120,000 consumers for 2020’s Cadbury Inventor competition. The three lucky finalists have been working with chocolate experts at the Cadbury Innovation Kitchen in Bournville, the home of Cadbury, to experiment with their ingredients and make their creations a reality.
Gillian, 36-year-old Liverpool FC fan from Northern Ireland has created Cadbury Dairy Milk COCONUTTY after being inspired by her children’s love for fresh coconut and white chocolate. Gillian’s bar includes milk chocolate with coconut crumble, studded with smooth white crisp pearls.
Shannon, 19-year-old student from Nottingham, says she created her Cadbury Dairy Milk CRUNCHY HONEYCOMB after declaring her love for crunchy honeycomb and sweet caramel. Shannon’s bar combines milk chocolate, golden crunchy honeycomb pieces with tasty caramel flavoured fudge and chopped hazelnuts to add an extra crunch.
Taylor, 24-year-old mother of two from Leeds, says she created Cadbury Dairy Milk OUT OF THE BLUEBERRY after her son always had a love and obsession for blueberries. Taylor’s bar consists of milk chocolate with juicy blueberry flavoured nuggets with white crisp pearls.
Shoppers will be able to vote on the www.cadburyinventor.com website and through Cadbury UK’s Twitter and Cadbury UK’s Facebook until 6 September.
Beatrice Berutti, Cadbury Tablets brand manager, said: “The Cadbury Inventor 2020 competition is back for its second year and we couldn’t be more excited for retailers to share these new delicious Cadbury Dairy Milk flavours with the nation!
“The new range is set to be a real driver of footfall and excitement in store for retailers across the nation, and we can’t wait to see which bar wins.”
The three limited edition bars will be available from July with an RRP of £1.49 and the winner will be announced in September.
