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Cadbury's Worldwide Hide returns for Easter 2025

Join Cadbury's Global Easter Egg Hunt: Hide Virtual Eggs Now

Cadbury Worldwide Hide: Join the Virtual Easter Egg Hunt

Andy Marino
By Andy MarinoApr 01, 2025
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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Cadbury is cracking on with another consumer favourite for Easter this year – the return of the Cadbury Worldwide Hide for its fifth consecutive year. After an incredible 400,000 people took part in 2024, Cadbury says it’s time for the nation to get creative with their clues and start thinking bigger and better.

The premise is simple: a virtual Easter egg hunt, live until 20 April, where consumers can hide an egg on a virtual map anywhere in the world for someone they love, alongside a clue to help them find it.

Spanning digital, OOH, broadcast TV and radio, the Worldwide Hide is the ultimate interactive Easter egg "hide and seek" activity bringing people together and encouraging sharing and gifting to those who matter most.

To take part, players can visit the Worldwide Hide here: https://worldwidehide.cadbury.co.uk/

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