Mondelēz International has unwrapped its new festive range for 2024, set to help retailers drive seasonal sales this year. New treats and returning favourites will be in store for the 2024 Christmas season across confectionery and biscuits, from much-loved brands Cadbury and OREO.
The run-up to Christmas begins in September with a "fast start" – retailers should look to kick off the season towards the end of summer to prepare for the increase in Big Night In occasions as the weather gets cooler and shoppers look to spend more nights at home.
Sharing formats, multipacks and tablets will be key here, and retailers can make the most of this start to the season by stocking products such as Cadbury Roses and Cadbury Heroes, which also cater to those shoppers stocking up for Halloween too.
In October, shoppers start to get into the festive spirit as the run-up to Christmas continues. Cadbury Puds made a triumphant return to shelves in 2021 and are now the no.1 SKU in the self-eat segment. This year, the Cadbury Puds range is expanding with the launch of new Cadbury Mini Puds, bringing this festive favourite into a bitesize bag format for the first time. The 73g bags feature Puds’ iconic festive design and are set to appeal to shoppers looking for a stocking filler gift or even as a treat to enjoy themselves.
OREO, the world’s favourite biscuit brand, is joining in on the Christmas fun this year with the launch of limited-edition OREO Gingerbread – an ideal festive snack to help shoppers get into the spirit of the season with its embossed gingerbread-flavoured cookies. The packs will also feature the OREO’s new-look packaging, helping these sweet treats stand out even more on shelf.
When November comes around and the Halloween decorations are packed away, the countdown to Christmas ramps up as shoppers begin to stock up on their festive essentials. This year, Mondelēz International is bringing something unique to shoppers’ advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creamy filling. It’s a great option for those looking to trade-up this year and make the countdown ritual even more special.
Finally, as we enter December shoppers will be looking to make their final purchases in the run-up to the big day. In fact, 50 per cent of winter sales are made in December, so this ‘gifting finish’ stage is a great opportunity for retailers to drive sales through gifting and sharing formats, including selection boxes such as the Cadbury Medium Selection Box and Cadbury Buttons Selection Box.
The striking re-designed Cadbury Roses tin is also returning to shelves this year – a timeless gift that’s ideal for shoppers looking for a special gift for loved ones.
Gifting blocks make up five per cent of total winter confectionery sales, so are a must-stock for retailers in the weeks leading up to Christmas Day. Cadbury offers a wide range of gifting blocks including the classic Cadbury Dairy Milk 360g bar, as well as this year’s 200th anniversary limited-edition tablet. 2024 also sees the return of the Cadbury Dairy Milk Winter Mint Crisp 360g block to shelves, helping retailers further tap into the sharing occasion with this popular flavour.
Finally, Mondelēz International brought back a family favourite last Christmas, with the return of the beloved Cadbury Dairy Milk Coins, which were a huge success - ending the season as the number-one NPD across the whole market with over 1.4 million packs sold! Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight shoppers again this year and drive incremental sales for retailers.
OCTOBER: SEASONAL SPIRIT
OREO GINGERBREAD
OREO is helping shoppers get into the festive spirit with new limited-edition OREO Gingerbread, featuring delightful embossed gingerbread-flavoured cookies all wrapped up in OREO’s new-look packaging to improve standout on shelf. RRP* £1.50 Weight: 154g x 16 per case
CADBURY MINI PUDS
This year, shoppers can enjoy this festive favourite in a bitesize format with the Cadbury Mini Puds 73g bag - a classic Cadbury chocolate featuring a truffle centre with hazelnut pieces and rice crisps, which will make a great stocking filler or an impulse treat. RRP* £1.98, Weight: 73g x 22 per case
NOVEMBER: CHRISTMAS COUNTDOWN
CADBURY DAIRY MILK CREAMY ADVENT CALENDAR
Cadbury is bringing something unique to shoppers’ advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creamy filling. It’s a great option for those looking to trade-up this year and treat themselves to a more indulgent experience. RRP* £4.99, Weight: 170g x 11 per case
DECEMBER: GIFTING FINISH
CADBURY BUTTONS SELECTION BOX
The Cadbury Buttons Selection Box is returning to shelves this year following its successful launch in 2023. New for 2024 is the inclusion of White Buttons, which will appear alongside three other flavoured 95g treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, and Cadbury Dairy Milk Caramel Nibbles – so there’s something for all tastes! RRP* £6.50, Weight: 340g x 7 per case.
CADBURY DAIRY MILK WINTER MINT CRISP
Return of the mint! Back by popular demand, Cadbury Dairy Milk Winter Mint Crisp will be returning to shelves this year, helping retailers further tap into the sharing category. This 360g bar sees the nation’s favourite chocolate combined with festive mint flavouring for a seasonal twist to drive shopper excitement this Christmas. RRP* £3.50, Weight: 360g x 13 per case
