Calbee UK has expanded its Loaded range, following the success of restaurant-inspired Loaded Fries, its first snacking product under the Seabrook brand which launched last year and is now worth almost £4.2m. The new crispy bite-sized range, Loaded Bites, brings a modern, on-trend twist to everyday snacks.
“We’re thrilled to expand our Loaded range to now include Loaded Bites, created to shake up the snacking category," said commercial director Jon Wood. "The range delivers a modern twist on some of the UK’s favourite snacking formats, we’re immensely proud of how Loaded Fries has performed since its launch last October and wanted to capitalise on its success by growing the range as part of our continuous innovation drive.
“Loaded Fries is the Seabrook brand’s first extension into the wider snacking market and the reaction has been extremely positive with both trade and consumers. We have high hopes for Loaded Bites performing just as well in the market.”
