Cambozola, the original blue brie cheese, is making a move into the convenience sector with a new 150g, self-serve format, developed for independent retailers and small stores.
From 16 June, the new 150g Cambozola will be available in shelf-ready packaging (SRP) of six, for an RRP of £2.99 – a practical solution for retailers looking to offer premium speciality cheese in a smaller, more accessible format.
Made in the Allgäu region of Germany, Cambozola blends the creamy texture of brie with the mild, distinctive character of blue cheese. Its gentle flavour profile makes it an ideal introduction for consumers to blue cheese, appealing to those looking for a milder, more versatile option.
Research conducted by Cambozola revealed that taste and texture are the primary factors influencing specialty cheese purchases. Cambozola's unique flavour and creamy texture have made it a staple SKU in major retailers. With a strong base of loyal shoppers, the Cambozola brand is now available in a smaller format, allowing smaller stores to capitalise on its sales potential.
“Convenience retail is evolving, and customers now expect to find high-quality speciality cheeses in smaller, grab-and-go formats,” said Dominique Delacour, Head of UK Marketing at Cambozola. “The new 150g Cambozola delivers on this demand, offering retailers a premium product that is easy to stock and appeals to a wide audience.
“Whether for snacking, cheeseboards, picnics or salads, this format is perfectly suited to independent retailers looking to expand their chilled range with an indulgent yet accessible option - ideally timed with a summer launch.”
The compact and efficient SRP of six instead of eight, ensures better use of limited shelf space. The new product’s fully recyclable cardboard packaging ensures it meets consumer demand for sustainable products.
Cambozola’s move into the convenience sector will be bolstered by marketing activity across PR, social media and advertising, further driving consumer awareness and footfall to available stockists.
