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Camden Town Brewery has new Camden Marmite TV ad

Camden Town Brewery has new Camden Marmite TV ad

After the successful launch of its latest collaboration beer, Camden Town Brewery has once again joined forces with Marmite to launch a TV ad. In celebration of the new limited-edition beer, Camden Love Hate Marmite Ale, Camden is relaunching the iconic "Marmite Kiss" TV advert from 2001, with a fresh new look.

Teaming up with the nation’s favourite spread, last month Camden Town Brewery launched Camden Marmite Ale – a limited-edition beer that has divided the nation. Celebrating all the lovers (and haters) out there, positive consumer reaction to Camden’s latest innovation beer was a springboard for the ad remake, championing the "love/hate" flavour of the beer.


A fresh take on the 2001 ad, Camden’s ATL features two people on a date enjoying a kiss, until one is disgusted by the taste of Marmite Ale. The camera then pans over to a can of Camden Marmite Ale, with Marmite’s famous tagline "Love it or Hate it".

“We couldn’t be happier with consumer reaction to our Camden Marmite Ale," said Zoe Wulfsohn-Dunkley, Head of Marketing at Camden Town Brewery. "In true Marmite style, it has caused debate among beer lovers across the country, but we’d like to think we’ve surprised a few haters out there with our fresh-tasting beer.”

Marmite Ale is a limited-edition beer, that like all Camden beers, is never pasteurised. Available to buy nationwide from retailers and the Camden web shop, shoppers can pick up a 4-pack for £8 while stocks last.