Skip to content
Search
AI Powered
Latest Stories

Camden Town Brewery’s first national TV campaign puts spotlight on never pasteurised beers

Camden Town Brewery’s first national TV campaign puts spotlight on never pasteurised beers

Camden Town Brewery has launched its first national TV campaign, aiming to grow awareness and trial of its fresh, never pasteurised beers.

Positioned as the world’s first positive beer recall, the new campaign looks to educate beer lovers that pasteurising beer is the biggest mistake Camden could ever make. The pasteurisation process involves heating beer up, changing its taste, which Camden promises it would never dream of doing.


Running over four weeks this summer, the animated TV ad depicts a press conference held by an illustrated Camden employee voiced by Lolly Adefope, announcing Camden’s voluntary recall of a small batch of Camden Hells Lager cans that have accidentally been pasteurised and distributed across the UK.

With 50 cans of the inferior Hells Lager seeded out for beer drinkers to find, Camden drinkers will know if they have encountered one of the handful of pasteurised cans, which are covered in warning stickers and specially created by a special effects company to look just as terrible as they taste.

Those ‘unlucky’ drinkers who come across one of these cans will need to call the specially created hotline number to claim their reward and be compensated with a year’s supply of fresh, never pasteurised Hells Lager.

The year’s supply will include a case of Hells (24x cans), delivered straight to their door every month for 12 months.

“At Camden, we’re super passionate about always serving up the freshest beer possible, but we want to make sure our Camden fans know it too. The launch of our beer ‘recall’ campaign looks to highlight how important it is to us that all of our beers are never pasteurised, for a fresher taste,” Zoe Wulfsohn-Dunkley, Head of Brand Marketing at Camden Town Brewery, said.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less