Camelot lines up ‘Super September’ for National Lottery retailers

Camelot, operator of The National Lottery, is promising a “Super September” for National Lottery retailers thanks to three massive special event Lotto and EuroMillions draws. These will be taking place across the month, creating the ideal opportunity for retailers to increase sales and footfall, and boost their bottom lines.

With summer coming to a close, The National Lottery is bringing its own ray of sunshine on the first weekend of September with a £20 million “Must Be Won” Lotto draw on Saturday (2 September). Special POS for the draw will have already landed at retailers and this should be sited and ready to pique customers’ interest, which could result in much as a 56 per cent sales uplift for the draw.

Retailers will then be able to capitalise on millions more in prize money that will be up for grabs less than two weeks later, with a EuroMillions 10 UK Millionaires Guaranteed draw taking place on Friday 15 September. Ten lucky UK players will be in line for £1 million each, and there's also the EuroMillions mega jackpot that will be on offer as standard. Special POS for the draw can be sited from Monday 4 September and National Lottery retailers could benefit from as much as a 53 per cent** sales uplift for the draw.

Completing the “Super September” will be an estimated £110 million EuroMillions Super Jackpot draw on Friday 29 September. Retailers could see up to a whopping 70 per cent*** sales uplift for the draw, and they can begin siting POS from Monday 18 September to make the most of the final of three huge sales opportunities for the month.

“We’ve got a Super September of draws lined up for National Lottery players and retailers,” said Camelot’s Head of Field Sales, Karl Southworth. “This will present lots of additional sales opportunities, as players come into stores looking for their ticket to the millions of pounds on offer.

“As always, there are a number of things retailers can do to boost sales, including talking to customers about the big draws, suggesting they buy a Lucky Dip ticket with their groceries, and making sure special POS is sited and ready to draw attention to the enormous prizes on offer.

“And remember, every single National Lottery ticket sale contributes to the £30 million raised by players each and every week for Good Causes. So, we couldn’t be more grateful to retailers for their work in selling tickets.”

*Based on Lotto Jubilee event 4 June 2022 vs base sales on 28 May 2022

**Based on 22 July 2022 EuroMillions Millionaire Maker retail sales uplift vs 27 May 2022 retail base sales

***Based on Friday 17 June 2022 Super Jackpot sales uplift vs Friday 27 May 2022 base sales