Skip to content
Search
AI Powered
Latest Stories

Camelot lines up ‘Super September’ for National Lottery retailers

Camelot lines up ‘Super September’ for National Lottery retailers

Camelot, operator of The National Lottery, is promising a “Super September” for National Lottery retailers thanks to three massive special event Lotto and EuroMillions draws. These will be taking place across the month, creating the ideal opportunity for retailers to increase sales and footfall, and boost their bottom lines.

With summer coming to a close, The National Lottery is bringing its own ray of sunshine on the first weekend of September with a £20 million “Must Be Won” Lotto draw on Saturday (2 September). Special POS for the draw will have already landed at retailers and this should be sited and ready to pique customers’ interest, which could result in much as a 56 per cent sales uplift for the draw.


Retailers will then be able to capitalise on millions more in prize money that will be up for grabs less than two weeks later, with a EuroMillions 10 UK Millionaires Guaranteed draw taking place on Friday 15 September. Ten lucky UK players will be in line for £1 million each, and there's also the EuroMillions mega jackpot that will be on offer as standard. Special POS for the draw can be sited from Monday 4 September and National Lottery retailers could benefit from as much as a 53 per cent** sales uplift for the draw.

Completing the “Super September” will be an estimated £110 million EuroMillions Super Jackpot draw on Friday 29 September. Retailers could see up to a whopping 70 per cent*** sales uplift for the draw, and they can begin siting POS from Monday 18 September to make the most of the final of three huge sales opportunities for the month.

“We’ve got a Super September of draws lined up for National Lottery players and retailers,” said Camelot’s Head of Field Sales, Karl Southworth. “This will present lots of additional sales opportunities, as players come into stores looking for their ticket to the millions of pounds on offer.

“As always, there are a number of things retailers can do to boost sales, including talking to customers about the big draws, suggesting they buy a Lucky Dip ticket with their groceries, and making sure special POS is sited and ready to draw attention to the enormous prizes on offer.

“And remember, every single National Lottery ticket sale contributes to the £30 million raised by players each and every week for Good Causes. So, we couldn’t be more grateful to retailers for their work in selling tickets.”

*Based on Lotto Jubilee event 4 June 2022 vs base sales on 28 May 2022

**Based on 22 July 2022 EuroMillions Millionaire Maker retail sales uplift vs 27 May 2022 retail base sales

***Based on Friday 17 June 2022 Super Jackpot sales uplift vs Friday 27 May 2022 base sales

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less