Camelot’s rolling jackpot game EuroMillions would see new changes taking effect on Saturday (1 February), with first draw set to take place on Tuesday (4 February).
The National Lottery operator said the changes could boost the sales and commission for retailers, with more prize money going into the jackpot and prize cap being increased to €200 million (up from €190 million currently).
This is in addition to more special promotional draws, which will be held an average of three times a year versus the current two, offering guaranteed jackpots of around £100 million.
Camelot is running two special EuroMillions draws during the launch week. 20 UK Millionaires are guaranteed to be made on Tuesday, while a super jackpot draw on Friday (7 February) will see a huge guaranteed jackpot of €130 million (an estimated £105 million) up for grabs.
“The new changes to EuroMillions aren’t just great news for players, they’re great news for our retailers. We regularly see significant sales increases around bigger EuroMillions jackpots, and with the likelihood of that happening more often, National Lottery retail partners can expect boosted commissions and higher footfall, resulting in increases to their bottom lines,” said Jenny Blogg, Camelot’s retail director.
Camelot has also unveiled a special bonus event for retailers, offering an extra £10 for uploading a picture of their sited EuroMillions POS to the Retailer Hub. This will run until 7 February.
There will be no change to the ticket price following the changes.
