Over 60,000 members of the public have signed the #GetFairAboutFarming parliamentary petition demanding the government do more to support farmers within two weeks of launch, but the ‘Big Six’ supermarkets are yet to respond, the campaigners said.
As part of the campaign, an open letter was sent to the chief executives of Tesco, Sainsbury’s, Asda, Morrisons, Aldi and Lidl asking them to treat farmers fairly and warning that the British farming industry was “on its knees”.
But over two weeks on, there has been a “deafening silence” from the high street giants to the campaign, which was launched by organic fruit and veg box company, Riverford, who have long-standing ‘Fair to Farmers’ charter. The company wants supermarkets to adopt some of these principles as a way of spreading fair trade across farming more widely.
Over 100 leading public figures signed the #GetFairAboutFarming open letter, which has the backing of industry bodies Sustain and Soil Association.
Natalie Bennett, the former Leader of the Green Party, also backed the campaign, saying in the House of Lords: “Farmers suffer major economic loss and a huge amount of food is wasted because supermarkets order food and then refuse to take it and to put it on the shelves and it rots in the fields.”
It comes after research from Riverford found that 49 per cent of British fruit and vegetable farmers say it's likely they will go out of business in the next 12 months, and many blame supermarkets and their buyers as a leading threat to their livelihoods.
The petition asks the government amends the Grocery Supply Code of Practice (GSCP) to require retailers, without exception, to: Buy what they agreed to buy, Pay what they agreed to pay, and Pay on time
The principles are taken from Riverford’s Fair to Farmers charter - a document devised by founder Guy Singh-Watson to lay down ethical business practices among growers and farmers, to ensure a fair deal is always achieved.
Singh-Watson said: “The reaction and level of support for this campaign has been very encouraging. From the backing of our open letter by industry experts, chefs, MPs, and fellow farmers, to the 60,000 members of the British public who have signed our petition, it is abundantly clear that this is an urgent issue which needs to be addressed.
“However, the silence from supermarkets is deafening. British agriculture is on its knees, with research showing that many farmers attribute their fear of closure to the behaviour of supermarkets. And yet not one of the ‘Big Six’ has responded to our calls for better business practices, to safeguard the future of fruit and veg farmers in this country.
“The supermarkets must act now. This marks a critical moment where we can take a stand against harmful practices, and create a better, fairer future for British food and farming. "
In its latest activation campaign to reach out to convenience retailers, PepsiCo has partnered with wholesaler Parfetts to introduce its new launch Doritos Dinamita range.
The activation will take place in Parfetts depots in Aintree, Birmingham, Somercotes, Sheffield, and Stockport, providing strong visibility for the launch. The Big Ticket promotion will run for three weeks across depots, digital platforms, and retail channels.
As part of the campaign, three stores will undergo a full brand transformation, featuring exclusive Doritos Dinamita branding both inside and outside.
These stores include Go Local Extra Coventry Road in Birmingham, Go Local Belle Vue in Middlesbrough, and Go Local Extra in Moss Bay, Manchester, where the promotion will be rolled out in the coming weeks.
PepsiCo has introduced Doritos Dinamita, a rolled tortilla chip snack, to the UK in response to the increasing demand for spicy flavours.
Launching exclusively in the convenience sector, Doritos Dinamita is available in a £1.25 price-marked pack (65g) from the end of February.
It will join PepsiCo’s existing Extra Flamin’ Hot range, which includes Walkers Max, Doritos, and Wotsits Crunchy, which have collectively sold over 4.8 million packs in the impulse channel since the launch last March.
Ed Merrett, wholesale controller at PepsiCo, comments, “As an exclusive launch for the convenience channel, it has been vital for us to partner with our wholesale customers to ensure Doritos Dinamita is truly unmissable among retailers and shoppers.
"Collaborating with Parfetts has enabled us to plan exciting in-depot activity to drive awareness and store distribution, but also to activate across some of their Go Local stores with full Dinamita-inspired takeovers.
“When our customers get behind a launch like this, it’s a win-win for everyone involved. At this early stage of launch, capturing shopper attention is key to success, and we’re proud to have partnered with the Go Local symbol group to do just that.
"From in-store POS and engagement to full window wraps, we’re passionate about shining a light on the exclusivity of this product to the channel and driving shopper footfall as a result.”
The activation includes extensive brand exposure, high-visibility front-of-depot placement, a full depot takeover, checkout screen promotions, and comprehensive retail point-of-sale (POS) kits.
Digital support extends across WhatsApp marketing and email campaigns to reinforce awareness.
In-store activity will feature tailored retailer communications, consumer leaflets, full retail store POS kits, and support from retail development advisors to drive sales and encourage wider stocking across the Go Local symbol group.
Brands looking to expand their presence in independent retail can contact their Parfetts trading representative to explore opportunities within the Big Ticket promotion.
Jamie Ferguson, head of marketing at Parfetts, said, “The Big Ticket promotion was designed for big retail events like this, and our collaboration with PepsiCo ensures a compelling 360 campaign from wholesale through to retail that delivers value to our customers.
"At Parfetts, we use data, insights, and expertise to maximise the impact of each Big Ticket promotion, driving engagement and sales.”
Parfetts depots are in Aintree, Anfield, Birmingham, Halifax, Middlesbrough, Sheffield, Somercotes and Stockport. It recently announced plans to open a new depot in Southampton that will serve the South-East and South-West.
Usdaw General Secretary Paddy Lillis Announces Retirement
Leading retail trade union Usdaw general secretary Paddy Lillis is set to retire in July after serving seven years in the role.
Lillis has been a full-time official at Usdaw for over 35 years. He had previously held the post of deputy general secretary for 14 years.
In his time as General Secretary, Lillis has overseen the launch of a number of high-profile Usdaw campaigns, including a Retail Recovery Plan and the New Deal for Workers.
He has worked with retailers and employers’ groups, such as the British Retail Consortium, to highlight the issues facing the retail sector, and led campaigns calling for clear government action.
Lillis has also driven forward the Union’s Freedom From Fear campaign, which delivered new legal protections for shop workers in Scotland, with England, Wales and Northern Ireland set to follow suit.
He serves on the TUC Executive Committee and TUC General Council, and he is a member of the TUC Anti-Racism Taskforce. He has also introduced a programme of work within Usdaw to improve representation of Black members at all levels in the Union.
Speaking about his retirement, Lillis said, "It has been a real privilege to serve Usdaw over the years and I feel proud of what we have achieved together.
"My time as General Secretary has brought many challenges, but I will be retiring with the Union in very good shape financially and with growing membership.
“The Union has campaigned tirelessly for many years for increased protection for retail workers and stronger rights at work, and I will be leaving at a time when the Labour Government will be delivering on some of our campaigns.”
Dave McCrossen, Deputy General Secretary, has also announced he will be retiring in July after seven years in the role. Dave has been a full-time official for over 35 years.
A former employee of the Co-operative Retail Society, McCrossen started his Usdaw career when he became an Area Organiser in 1989.
16 years later he was promoted to Deputy Divisional Officer. Working closely with Lillis, he was responsible for developing the organising agenda within the Division and seeing it grow from 39,000 members to more than 65,000.
In 2014, he was successful in securing the position of Divisional Officer.
Inflation in the UK accelerated more than expected last month due to higher food costs and transport costs as well as a jump in private school fees.
The latest data, released today (19) by the Office for National Statistics, shows that the consumer prices index (CPI) measure of inflation rose to 3 per cent in the 12 months to January, up from 2.5 per cent in December. Economists had expected inflation to climb to 2.8 per cent in January.
Responding to the latest CPI inflation figures, Kris Hamer, Director of Insight of the British Retail Consortium (BRC), said, "Headline inflation rose to its highest point in almost a year, driven by rising food inflation and air fares.
"While the inflation rate of clothing and footwear increased, extensive discounting by retailers saw prices decreasing significantly on the month.
"The same was true for furniture and household equipment, which despite decreasing in price on the month, returned to inflation for the first time in ten months.
"Food inflation jumped significantly as retailers anticipated significant additional costs such as the changes to Employers’ National Insurance and increases to the National Living Wage, coming into force in April.
"There was however some good news as some key foods such as pasta, potatoes and olive oil did drop in price on the month.
"A rise in the headline rate of inflation to start 2025 is likely a sign of things to come given the £7 billion worth of additional costs the retail industry is facing this year. Prices are expected to rise across the board over the course of the year.
"If the government wishes to keep inflation under control, which would ease the burden on consumers, it should mitigate the huge cumulative costs facing the retail industry.
"Speeding up business rates reform or delaying new packaging taxes would help ease the pressure on prices for the rest of 2025."
This comes as retailers are bracing for hike in National Insurance contribution as well as rise in minimum wages.
Earlier this year, BRC CEO Helen Dickinson warned that food prices will rise by an average of 4.2 per cent in the latter half of the year"
She said, "As retailers battle the £7 billion of increased costs in 2025 from the Budget, including higher employer NI, National Living Wage, and new packaging levies, there is little hope of prices going anywhere but up.
"Modelling by the BRC and retail CFOs suggest food prices will rise by an average of 4.2 per cent in the latter half of the year, while Non-food will return firmly to inflation.
"Government can still take steps to mitigate these price pressures, and it must ensure that its proposed reforms to business rates do not result in any stores paying more in rates than they do already."
Arla Foods today (19) reported strong year growth in 2024, marking the second-highest level in Arla’s history and reflecting strong market demand and effective cost management.
Arla Foods UK saw branded revenues increase by 7.6 per cent last year, with its Arla brand up over 10 per cent and Lurpak increasing 7.5 per cent.
Meanwhile, its Arla Protein range made significant gains, growing at 28.6 per cent and Arla Skyr rose by 21.5 per cent in a particularly strong year for the group’s yogurt brands.
Arla’s UK foodservice division also saw good volume growth at over 22 per cent, with strategic branded revenue growth finishing the year at over 17 per cent.
However, following changes in the external landscape, such as lower prices and overall milk volume declines, plus adjustments to private label volumes, Arla’s UK revenue declined 2.9 per cent year-on-year.
Bas Padberg, Managing Director of Arla Foods UK, commented, “2024 was clearly a year of strong branded growth, which really highlights the power of the portfolio and product mix we have, as shoppers look for quality, nutritious and tasty products.
“As a cooperative, everything we do is to drive the best possible returns for our owners, so through strong collaboration and the support of the farmers, our customers and the whole business, means we can give back to our farmers for the hard work they do in producing our food and investing for the future of the dairy industry.”
Padberg added, “As a nutrient dense food, milk can play an important role in contributing to a healthy, balanced diet.
“Supporting people with access to quality dairy products is something we are hugely passionate about and will continue to do into 2025.”
In November last year, Arla Foods launched three new branded yogurt products, signalling its ambition to invest and grow its yogurts portfolio.
The new products include Arla Lacto FREE natural yogurt (400g), Arla Skyr Whipped (128g) – in three flavours – and Arla Protein yogurt, in a larger pot (450g).
Consumers Prioritise Familiar Foods Over New Health Trends, Finds Vypr Report
There is a clear trend among consumers for simple, everyday foods and drinks rather than niche supplements or complex new trends, states a new report, highlighting how retailers have a huge opportunity to cater to these evolving health priorities by providing accessible and affordable options
According to Vypr’s latest Consumer Horizon Report, despite a growing market of specialised health products, consumers are turning to familiar solutions.
When it comes to boosting energy, for example, 38 per cent of consumers choose bananas, 33 per cent opt for energy drinks, and 25 per cent turn to coffee. This stands in stark contrast to emerging ingredients such as guava, yerba mate, and goji berries, which attract the interest of less than 10 per cent of the population.
Ben Davies, founder of Vypr, said, “Consumers are not buying into every new health trend.
"Instead, they’re sticking to tried-and-tested foods and drinks that offer a practical way to meet their needs. This preference for the familiar—such as bananas for energy, chamomile tea for sleep, and nuts for mental wellbeing—demonstrates a shift away from the complex and toward the simple and accessible.”
When it comes to sleep, consumers are also looking to everyday solutions like chamomile tea (18 per cent), lavender oil (17 per cent), and magnesium supplements (16 per cent).
Mental health is another major focus for consumers, with 24 per cent incorporating antioxidant-rich foods like berries and leafy greens into their diets.
Other popular choices include nuts and seeds (21per cent) and coffee (21per cent) for their potential mental health benefits.
At the same time, consumers are making conscious efforts to avoid foods that are perceived as negatively impacting their wellbeing. For example, 25 per cent are reducing their intake of highly processed foods, 19 per cent are cutting back on energy drinks and high-fat foods, and 18 per cent are drinking less alcohol.
“Retailers and manufacturers face a key challenge in meeting these shifting health priorities while ensuring affordability,” said Ben. “Consumers are making health-conscious choices, but they still want products that fit into their everyday lives and budgets.”
The demand for products supporting gut health is also on the rise, with 25 per cent of consumers incorporating beneficial bacteria into their diets, and 60 per cent being open to buying gut health products.
Functional foods are also gaining momentum, with 59 per cent of consumers purchasing functional foods at least once a month—an increase from last year.
As the demand for sleep, mental wellbeing, and energy solutions grows, the grocery sector has an opportunity to cater to these evolving health priorities by providing accessible and affordable options that resonate with consumers’ desire for simplicity and effectiveness.
Vypr’s findings are based on responses from 2,000 people, drawn from a nationally representative sample of its 80,000-strong UK consumer community.