Campari Group, home to spirits brands in the UK such as Aperol, Wray & Nephew, Appleton Estate Jamaica Rum, and the eponymous Campari, has unveiled its state-of-the-art new regional headquarters, in the heart of the capital.
The UK is the largest spirits market in Europe and the fifth largest in the world, making it a crucial strategic territory for Campari Group – the sixth major player in the spirits industry worldwide. Its new regional HQ signals a new era for the Italian giant’s operations in this country and in the Northern Central & Eastern Europe Region – as well as internationally. Building on its rapid growth trajectory in the UK, this new opening also underlines Campari Group’s ambitions for its future, creating new jobs and lasting partnerships as part of a long-term commitment to the UK market.
Named “The House of Campari Group, UK”, the new London HQ is situated in Great Portland Street – a stone’s throw from Oxford Street – and will be the first time the business has owned a UK office space, becoming a key permanent in-market home for the business. As well as being a significant investment in a strategic market, taking ownership of its London footprint has allowed the company to blend its heritage with cutting edge innovations in the flagship drinks and hospitality space – all with customary Italian flair, as can be seen in the show-stopping design of the new building.
“We have been operating in the UK for just seven years – and it has quickly become one of our most important markets, not just in Europe, but globally," said Cesare Vandini, Managing Director BU NCEE. "As such, The House of Campari Group, UK is not only our new Northern Central & Eastern Europe home here, but also an important strategic development for the business, demonstrating our commitment to our customers, partners, and colleagues – ultimately underlining our belief in the UK market and our brands’ performance within it.”
The company’s Italian heritage is proudly channelled throughout the space, with care taken to add a local London twist as well as nods to the culture of each of Campari Group’s famed brands. From a stunning 7ft long mosaic centrepiece and unique Depero artworks on the ground level, to an Aperitivo-inspired roof terrace with views of the London skyline, the new office is as aesthetically pleasing as it is practical.
The new HQ also introduces a brand-new concept to the UK market: Campari Academy. Already a global movement with training facilities as far afield as Sao Paolo and Sydney, London’s Campari Academy represents the first time it has been brought under one roof in a UK venue – offering an additional layer of hospitality and drinks excellence for both customers and employees. Campari Academy seeks to connect, educate, and inspire bartenders with innovative masterclasses and industry-leading training programmes.
“In the short time we have been operating in the UK, we have experienced very strong growth in sales and people," said Brad Madigan, Managing Director at Campari Group UK. "As we move into The House of Campari Group, UK, I look forward to building an even greater business from these strong foundations.”
The House of Campari Group, UK was officially opened on 4 November.
A Guinness beer towel on the bar inside The Old Ivy House public house in Clerkenwell, London on December 15, 2024.Photo by BENJAMIN CREMEL/AFP via Getty Images
