Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

CAMPARI launches iconic new bottle

CAMPARI launches iconic new bottle
Andy Marino
By Andy MarinoJul 11, 2023
Andy Marino
See Full Bio

Iconic red spirit, CAMPARI, has announced a redesign of its bottle –revamping its presence on shelf after more than a decade. Celebrating the bond between the brand and its Milan hometown, a history dating back to 1860, the new bottle is an eye-catching design, available now across all major supermarkets in the UK at RRP £18*.

The redesign aims to refresh and refine an already popular serve which sits at the heart of the “cocktails at-home trend”, making it a must-stock for retailers.

Campari New Bottle Lifestyle Image 2

CAMPARI’S refreshed design will boost presence in store, as the sharpness of the lines make the bottle stand out on shelf. The sleek, minimalist fashion and contemporary design has been pulled through in this relaunch, signifying the journey of the aperitivo culture from Milan to the world.

Since its creation in 1860, when the red home-made bitter was served in decanters, the CAMPARI bottle has been changing shape and evolving alongside the city of Milan, drawing continuous inspiration from it. The new bottle comes at the perfect time as consumers head into lighter evenings, where the bittersweet and refreshing Campari Spritz makes for the perfect at-home cocktail to enjoy.

"With the presentation of the new CAMPARI bottle, we wanted to pay homage to Milan, its resourcefulness, and its excitement; traits that deeply bind it to the spirit of our brand," said Francesco Cruciani, Campari Group UK’s Managing Director. "The city of Milan has a rich history of architecture and is representative of its culture, making it the perfect blend between classic and modern. The dynamic movement in the tapering of the lines on the new bottle reflect this movement through time of both Milan and CAMPARI, building on a deep and full history but always with a forward-looking approach."

Available now at RRP: £18 for 70cl*

*Pricing at the sole discretion of the retailer

aperitivocamparifrancesco crucianimilan

Related News

Online Casino Games Laptop Concept 3D Illustration Pro Photo
Featured

The Future of Online Slots in the UK Market

More for you

Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less
Nuisance Drinks

Nuisance Drinks expands range with new Damson & Dandelion tonic

Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.

Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.

Keep ReadingShow less
Pizza Pie

Wall’s Pastry unveils Deep Dish Pizza Pie

Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.

The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.

Keep ReadingShow less
KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks launches new look and feel for Penn State Pretzels

KP Snacks is refreshing the packaging of Penn State, the UK's number one Pretzel brand, to deliver a bolder and cleaner look that represents its taste and quality. Rolling into stores from mid-November, the redesigned packs run across the entire Penn State range.

With cosy nights-in on the rise, KP Snacks has dialled up Penn State’s taste and quality credentials to reinforce the brand’s appeal within this occasion. Promising rewarding flavour and satisfaction every time, Penn State pretzels offer consumers a well-deserved treat to snack on during relaxing evenings spent at home.

Keep ReadingShow less