Candy Castle Crew Mutations unleashes sensational sourness

Rose Marketing UK has unveiled the new Candy Castle Crew Mutations range that’s perfect for people who like to challenge their taste buds. The range is guaranteed to make cheeks contract, tongues tingle and bring about sharp intakes of breath, with 40 per cent of sweet enthusiasts, amongst the adventurous 16–34-year-olds being drawn by the power of sour.

With its captivating colour-way and mutated character art, the range is set to be a hit during the Halloween season, when the sugar confectionery market experiences a surge in sales, so be prepared to refresh your shelf space and drive incremental sales.

There are six vibrant products within the new Candy Castle Crew Mutations range: Sour Belt Rainbow Roll; Triple Sour Squeezee; Sour Funkee Dip; Super Sour Skull; Extremely Sour Hard Candy and an extremely sour Venom Gunk. Each pack has a handy "Sour Meter" that rates the sourness of the (not-so) sweet treats from sour, super sour to extreme.

The exciting Sour Belt Rainbow is a mixed fruit sour flavour candy that extrudes from a belt, making it a particularly popular novelty confectionery with kids.

The Triple Sour Squeezee: is a combination of Blue Raspberry, Apple, and Strawberry gel candy that packs a tangy punch and is perfectly arranged in a bright box for attracting consumer attention.

For something on the super-sour profile, the Candy Castle Crew Mutations Seriously Sour Skulls hit the spot! These scary skulls are filled with gruesome gel candy and come in three flavours of Blue Raspberry, Strawberry, and Watermelon.

For those who really want to test their palates, they should go "extreme" with the Seriously Sour Hard Candy.

The entire pocket-money priced range is suitable for vegetarian and vegan diets and is available to purchase now, directly from Rose Marketing UK’s website (www.rosemarketinguk.com/mutations) with exclusive limited launch promotional offers across the range.