Capri-Sun announces Merlin on-pack promotion for World of Jumanji

Capri-Sun, manufactured and distributed in Britain by Coca-Cola Europacifc Partners (CCEP), has announced it is once again partnering with Merlin Entertainments on an on-pack promotion – this time, for the World of Jumanji, at Chessington World of Adventures Resort.

The promotion will give a free adult or child entry to Chessington World of Adventures Resort with a full ‘On The Day’ priced adult ticket. Chessington World of Adventures Resort is home to a theme park, zoo, aquarium and more – and the world’s first World of Jumanji, which is new for 2023.

From 1 May until the end of June 2023, unique QR codes on five million promotional packs of Capri-Sun can be used to secure a voucher for buy-one-get-one-free entry – valid until 30 June 2024.

The promotion is designed to reward young families with a fun day out this summer, while boosting sales of Capri-Sun, the leading kids juice drinks brand in grocery and convenience, worth almost £62 million.

“Our long-running partnership with Merlin Entertainments allows us to bring our loyal fans unique and exciting experiences time and time again – which is so important when many are looking for ways to help make day-trips and holidays more affordable,” Julia Straschil, global brand director at Capri-Sun, said.

“This latest on-pack activity will launch them into the World of Jumanji at Chessington World of Adventures Resort, and make this summer one for the whole family to remember!”

Promotional packs include 4x200ml multipacks of Capri-Sun Orange, No Added Sugar Orange, and No Added Sugar Apple & Blackcurrant, and 8x200ml multipacks of Capri-Sun Orange, Tropical, Blackcurrant, Jungle, No Added Sugar Orange and No Added Sugar Apple & Blackcurrant. Also included are 15x200ml multipacks of Capri-Sun Orange and 1l bottles of Capri-Sun Orange Double Strength Multivitamin Squash.

The on-pack activity will be supported by out-of-home and social media advertising and in-store activation.

“Last year’s promotion with Merlin Entertainments was a huge success. Across the 12 week promotional period it delivered a 30 per cent increase in sales and increased rate of sale across our Capri-Sun juice drinks and squash ranges,” Martin Attock, vice president, commercial development at CCEP GB said.

“This is a feel-good promotion and campaign that we’re encouraging retailers to get behind in-store – giving shoppers something to get excited about, adding value to them beyond the pack, while at the same time as boosting sales.”

The entire Capri-Sun range is HFSS-compliant, including original variants and no added sugar ranges.