Skip to content
Search
AI Powered
Please enter at least 3 characters.
Latest Stories

Captain Morgan unveils new pack design

Captain Morgan unveils new pack design

Leading rum brand Captain Morgan has unveiled a fresh, new look and feel for its pack design across its entire portfolio.

The re-brand will begin its global rollout from March onwards across both the on and off-trade.


The brand’s new, premium look and feel builds on the ‘Spice On’ campaign launched last year, which celebrates the spice of Captain Morgan’s liquid as well as the individuality people bring to social situations. The new pack puts the flavour and the spice of the liquid at the forefront of the design - featuring a bold colour palette and the addition of a dynamic and expressive gold brush stroke that highlights the quality of the liquids within the Captain Morgan portfolio.

The new pack also includes a refreshed version of the brand’s famous Captain icon, while allowing the liquid to shine through.

Driving on-shelf appeal and stand-out on a back bar, each of the flavours within the Captain Morgan portfolio will feature the new branding with the aim to engage a broader adult audience and welcome new adult-drinkers to enjoy the rum-based spirits category.

Samori Gambrah, Global Brand Director, Captain Morgan, said: “This new pack design heroes the delicious spice of our liquid and character as a brand. It will allow us the flexibility we need to show up in a dynamic way in our sponsorships, live events, collaborations, and packaging around the world. This launch comes at an exciting time of transformation for Captain Morgan, as we evolve how we communicate with our consumers.”

More for you

Ride Rubicon RAW to top of energy sales

Ride Rubicon RAW to top of energy sales

AG Barr’s Rubicon RAW, the fastest-growing energy brand, is inviting retailers to ride the wave to top energy sales with new Rubicon RAW Wave Editions.

Available from February 2025 as a 12-month limited edition range, the two 500ml Big Can drinks will come in two exciting new flavours, Berry & Grape and Peach & Apricot, tapping into the growth in mixed flavours within energy drinks.

Keep ReadingShow less
KP Snacks turns up the heat with launch of McCoy’s Hot ’n’ Spicy

KP Snacks turns up the heat with launch of McCoy’s Hot ’n’ Spicy

KP Snacks is expanding its McCoy’s range with the launch of a new Hot ’n’ Spicy flavour. Available from the end of January in a £1.25 PMP, the launch delivers a popular punchy flavour in a well-known format to engage consumers and drive sales.

Capitalising on the success of the UK’s number one ridged crisp brand, McCoy’s Hot ’n’ Spicy delivers McCoy’s signature full-on flavour with a perfect blend of spice and seasoning to ignite taste buds and elevate consumers’ snacking experience.

Keep ReadingShow less
Making velvety smooth mocha coffee with GNAW

Making velvety smooth mocha coffee with GNAW

Although coffee has resolutely established itself as the nation’s hot beverage of choice it’s now facing resistance from nostalgic, feelgood favourite Hot Chocolate which provides comfort, homeliness and a joyful swig of happy childhood memories, especially through cold, Winter afternoons and cozy, stay-at-home evenings.

Recognizing the close synergies that exist between coffee and hot chocolate – cravings for single origin offerings, innovation, ethical sourcing, greater indulgence – has led to Norfolk’s artisanal producer of superior, small batch chocolate to launch Mocha Melts; generously proportioned cubes of gooey-centred joy that transform any quality made-at-home coffee into a luxurious mocha.

Keep ReadingShow less
Stockley’s extends sweets offer with 6-strong sugar-free range

Stockley’s extends sweets offer with 6-strong sugar-free range

As a business taking significant strides to refresh both its brand identity and range within the UK’s bustling independent sweet & confectionery sector, it probably comes as little surprise to learn that early 2025 will see the launch of an enhanced sugar-free sweets range.

After much tweaking and twiddling the resulting healthier living range will include sugar-free sharing bags of such timeless classics as Sherbet Lemons, Chocolate Limes, Rhubarb & Custards, Pear Drops, Blackcurrant Liquorice and Mint Humbugs

Keep ReadingShow less
New UFIT 'Loaded' bars set to reenergise protein category

New UFIT 'Loaded' bars set to reenergise protein category

Ready-To-Drink protein brandUFIT will expand its leading portfolio of health-focused snacks and drinks with the launch of UFIT Loaded Protein Bars.

Packed with 15g of protein and low sugar, UFIT Loaded intends to reenergise consumer interest in the protein bar category with popular flavours: Caramelised Biscuit, and White Chocolate Cookie. Made with natural flavours and real chocolate, they offer a delicious option for health-conscious consumers looking for on-the-go snacking.

Keep ReadingShow less