Skip to content
Search
AI Powered
Latest Stories

Captain Morgan unveils new premium Captain Morgan Black Spiced

Captain Morgan unveils new premium Captain Morgan Black Spiced

Captain Morgan is expanding its portfolio with the launch of Captain Morgan Black Spiced rum based spirit (40 per cent ABV). The 70cl bottle with notes of vanilla, black cherry, and caramel will roll out into convenience, wholesale, grocery and on-trade channels from September 2023.

Rum is one of the leading categories growing share in spirits, and Spiced variants is the biggest contributor. Premium Rum is projected to grow +3.54 per cent ahead of Standard Rum by 2026. Captain Morgan Black Spiced rum based spirit drink aims to help retailers and operators tap into this trend and cater for premium consumer occasions.


The latest innovation is an exceptionally smooth, premium spiced spirit drink, boasting a full-bodied flavour with notes of vanilla, black cherry, and caramel. Captain Morgan Black Spiced can be enjoyed neat over ice, mixed with Ginger Beer or Cola, or as a Black Spiced Old Fashioned. Its dark liquid and striking bottle design gives the product stand-out on shelf.

Captain Morgan Black Spiced joins the brand’s popular range of rum-based spirits which provide consumers with exciting, high-quality options to tap into trending flavour profiles, including Captain Morgan Sliced Apple (25 per cent ABV) and Captain Morgan Tiki (25 per cent ABV), the no.1 flavoured, rum based spirit in GB.

“We are proud that Captain Morgan has been able to maintain incredible popularity with consumers thanks to the brand’s ability to innovate and be at the forefront of market trends,” said Eleanor Morgan, Captain Morgan Marketing Manager at Diageo GB. “We know that rum presents a huge opportunity for retailers and operators, and this latest innovation is set to help tap into new occasions when it launches on Amazon and TheBar.com later this month and to the trade from September 2023.”

The launch of Captain Morgan Black Spiced follows the launch of a new bold pack design across the brand’s entire portfolio. The new, premium look and feel puts the flavour and spice of the liquid at the forefront of the design - featuring a bold colour palette and the addition of a dynamic and expressive gold brush stroke that highlights the quality of the liquids - and builds on the brand’s "Spice On" campaign launched last year.

More for you

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less
Forest Feast owner acquires Indie Bay Snacks

Forest Feast owner acquires Indie Bay Snacks

Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.

Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.

Keep ReadingShow less