Carabao energy drink has expanded its offering with new Carabao SPORT drink, available in two fruity flavours: Orange and Mixed Berry.
Designed to aid hydration, the uniquely formulated carbohydrate-electrolyte drink with added B vitamins, launches just in time for the warmer months. Available in a 500ml bottle with a striking design and sports cap, the new offering joins Carabao’s existing range of fruit flavoured energy drinks, offering customers great tasting hydration while on-the-go.
“We’re delighted to expand our offering of great tasting fruit-flavoured drinks with the launch of Carabao SPORT – a new isotonic sport drink, designed to aid hydration,” John Luck, chief marketing officer at Carabao, said.
“Carabao SPORT includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it is our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special.
“As current sponsor of The Carabao Cup, and with an existing range of great tasting, low calorie energy drinks, launching a Sports Drink is a natural extension for the Carabao brand.”
The launch of Carabao SPORT follows new consumer research which reveals that 60 per cent of regular Isotonic Sports Drink drinkers who exercise weekly are very concerned about the presence of aspartame in sport drinks. With its great taste, added B vitamins, natural colours and flavours and lack of aspartame, Carabao SPORT is appealing to the consumer demand for more natural category solutions.
On a mission to continue offering its customers lower-sugar alternatives, the new fruit-flavoured formulas contain only 4.4g of sugar/100ml and 113 calories per bottle.
