Carl Frampton to promote Henderson Group’s new Mega Deals campaign

Henderson Group has roped in former World Champion boxer Carl Frampton to promote the all-new Mega Deals campaign for 2023.

Frampton stars in the retailer’s new TV ad series for Mega Deals, the money saving initiative that is ringing in the New Year at SPAR, EUROSPAR and ViVO branded stores in Northern Ireland.

The campaign is returning with a £1.4 million initiative for 2023, and will see over five months of weekly deals delivering deep cut prices on high value products in promotional bursts throughout the year, available across over 500 stores.

Developed last year by Henderson Group, Mega Deals extend the retailer’s fresh and local deals to wider national brands and household essentials.

“We supply over 500 stores which are rooted deep in the heart of communities across Northern Ireland, and we are committed to bringing value to our shoppers’ doorsteps all year round,” Sara Murphy, marketing manager at Henderson Group which owns SPAR, EUROSPAR and ViVO brands in Northern Ireland, commented.

“We are living through some of the most challenging times and we know shoppers need value in their baskets and trollies. Our stores are best placed to provide that. Mega Deals for 2023 builds on what we started last year with the campaign, and adds additional deals on high demand products for shoppers to avail of this year.”

Mega Deals launches throughout all SPAR, EUROSPAR and ViVO branded stores in Northern Ireland this week, bringing even more opportunity to stock up on essential deals following another successful year for the retailer's 12 Deals of Christmas campaign.

“We have invested in our marketing to ensure shoppers are the first to know about each deal. We have welcomed Carl Frampton to the SPAR family, as a huge community advocate in Northern Ireland to star in our attention grabbing campaign, that is already rolling out across TV, Video On Demand, out of home advertising and direct mail,” Murphy added.

“Finally, we have a full digital marketing strategy in place to target every region and shopper in Northern Ireland, ensuring they know where they can get the best deals in our stores.”

Mega Deals phase one begins this week with Kellogg’s Special K, less than half price at £2, while next week’s double deal sees Mullerlight 6-packs less than half price at £2.25 and a 1.5kg bag of pears available for £1.49.