Carling has announced it will be releasing a limited edition can to celebrate its partnership with the Emirates FA Cup.
The new can design, which features the famous Emirates FA Cup trophy, Wembley arch and cheering fans, is set to arrive on shelves at the beginning of October to build up excitement ahead of the tournament.
Carling became the official sponsor of both the Emirates FA Cup and Women’s FA Cup last year and is once again backing both the men’s and women’s competitions for the 2023/24 season.
The innovative 360 can design will appear across all Carling packs from 2 October 2023 to mark the opening rounds, with non-league clubs up and down the country already competing for a place in the later stages of the competition, dreaming of competing against the nation’s top teams. The limited-edition cans celebrate where it all begins and encapsulates what the Emirates FA Cup is all about – from non-league to the Premier League, every team has a shot at playing under the famous Wembley arch.
Carling will be helping retailers to create excitement with a host of in-store point of sale materials with football-themed graphics, including front of store and gondola end displays. The launch of the cans will also be supported by consumer-facing social media activity that will shine a light on the clubs participating in the early rounds of the competition.
“Football is in Carling’s DNA and we support every level of the beautiful game, from five-a-side games between friends, to top tier football," said Lee Willett, Carling Brand Director at Molson Coors Beverage Company. "The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.
“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”
Scandinavian Tobacco Group UK is pleased to introduce this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
Häagen-Dazs ice cream has unveiled its latest Limited Edition Festive Collection, designed to cater to shoppers looking for the perfect, seasonal treat. The collection is launching in grocery throughout October, helping retailers tap into the "big night in" occasion, which is expected to ramp up across the month with longer evenings and increased at-home entertaining.
The range features two indulgent SKUs: the return of fan-favourite Red Velvet Cheesecake, and new Mint Chocolate, a luxurious version of a much-loved classic. The collection is well positioned to meet demand for familiar tastes: two thirds of UK adults say they look for high-quality ice cream in well-known and classic flavours , with nostalgic and premium ice cream driving category growth.
Red Velvet Cheesecake (460ml, RRP from £5.40) Red Velvet Cheesecake combines two beloved desserts – the luxurious taste of red velvet cake with the creamy tang of cheesecake. The fresh cream cheese ice cream, enriched with thick red velvet cocoa swirls and cakey crumble pieces, offers a decadent experience that consumers will find perfect for concluding any festive dinner.
Mint Chocolate (460ml, RRP from £5.40) Tapping into festive nostalgia, Häagen-Dazs introduces Mint Chocolate, a flavour that encapsulates the essence of winter. The combination of refreshing mint and rich chocolate is elevated by adding crunchy chocolate pieces and swirls of chocolate mint sauce, transforming a household favourite into a luxurious dessert experience. This limited edition promises to appeal to consumers looking for a classic flavour with a premium twist.
"Every year we delight in treating lovers of Häagen-Dazs to seasonal scoops that add a bit of sparkle to the festive period," said Nicole Whelan, Head of Brand at Häagen-Dazs UK. "Our 2024 collection has been carefully curated to tap into demand for indulgent yet classic flavours and is therefore perfectly placed to help our retailer partners drive sales.
“With the exclusivity of a seasonal launch combined with our signature quality, unparalleled taste and stunning shelf appeal, we’re confident the flavours will be a feature in festive baskets throughout the limited run.”
The Häagen-Dazs Festive Collection will be available across key grocery accounts nationally and supported with in-store activity to drive engagement across the season. A social media campaign will also run in unison to maximise shopper visibility and sales potential for retailers.
Pepsi is teaming up with EA Sports FC for the second year running, with a bigger and better on-pack promotion set to give away even more gaming prizes to shoppers across additional Pepsi SKUs and formats.
Available now, the campaign aims to drive excitement among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.
Following an incredibly successful 2023 campaign that saw over 530,000 promotional codes redeemed, this year’s on-pack promotion will roll out across all Pepsi500ml packs and 330ml Pepsi MAXcans.
Cola continues to lead the soft drinks category as the number one segment, worth £2.9bn. Pepsi MAXcontinues to drive this growth, with a +9.6 per cent sales value growth over the last year. Additionally, the Pepsi MAXbrand has strong cultural ties to football, with EA SPORTS FCbeing the most successful video game across Europe in the first six months of 2024.
Through this, the partnership is well placed to support retailers in maximising the cola opportunity among wider audiences and encourage repeat purchase, with last year’s promotion seeing an average redemption rate of 3.5 codes per participant.
To enter, shoppers must purchase a promotional Pepsi product and scan the QR code on-pack. Consumers will be directed to www.europe.pepsifc25.com, where they will be required to sign up or log into their EA account and complete a form using the unique code found on the product. Shoppers can get their hands on one of 60 game consoles, 3,000 EA Sports FC25 game copies, and 4 x guaranteed-win rewards packs that can be redeemed in game. Entries will be open until 30 December 2024.
Snack manufacturer Kestrel Foods has acquired Indie Bay Snacks from Nurture Brands. The brand will join Kestrel Foods' award-winning portfolio of Forest Feast, ACTI-SNACK and Just Live a Little, continuing its trajectory to become a leading player in the snacking category.
Indie Bay Snacks offers consumers tasty and healthier savoury snacks within the grocery, travel and DTC channels. Its pretzel thins are a lighter, fun way to enjoy pretzels, with 70 per cent less fat than crisps.
"As Nurture Brands consolidates its resources around Rebel Kitchen, EMILY and Jax Coco, I am happy to see Indie Bay go forward and become an important part of the Kestrel Foods portfolio," said Adam Draper, Managing Director of Nurture Brands.
Michael Hall MBE, founder and CEO of Kestrel Foods said, “The acquisition of Indie Bay is aligned to our ambition of creating a fast paced and innovative snacking business. We believe Indie Bay offers consumers and customers something different in our portfolio, and we see great potential for growth through our strong brand, innovation and go to market capability.”
Kestrel Foods' own flagship brand, Forest Feast, has grown over 30 per cent in the last year, a result of increased brand awareness and penetration, and further gains in distribution.
Reviva – the vibrant coffee brand owned by Gulf – has announced it has signed a multi-year deal with the Williams Racing Formula 1 team.
The new partnership is a celebration of a shared commitment to high quality performance. Crafted exclusively from 100 per cent Arabica beans, Reviva’s balanced yet bold and vibrant taste makes it the perfect partner for the Williams Racing team, to keep them fuelled in the fast-paced world of motorsport.
As of 1 January, 2025, when the partnership goes live, Reviva will feature across the Formula 1 calendar, at the Williams Racing motorhome, at flyaway races as well as the Williams Experience Centre in Oxfordshire. The logo will also be prominently positioned on the nose of the two cars, taking the Reviva brand all over the world.
“We are excited to announce this partnership of Reviva Coffee and Williams Racing," said Mike Jones, CEO, Gulf Oil International UK Limited. "Reviva is expanding Gulf’s footprint into the speciality coffee sector, and we look forward to seeing it on the world stage of Formula 1 through the Williams Racing partnership. We are also delighted to extend the partnership between Gulf and Williams Racing, building on what we have achieved in our first two seasons together, and our commitment to continue bringing engaging activations for the fans, including iconic Gulf liveries and F1 demos in our key markets”.
James Vowles, Team Principal, added, "We are thrilled to deepen and extend our partnership with Gulf Oil International, a brand with a motorsport heritage to match our own and one that is synonymous with excellence and innovation. Together we have put captivating fan engagement and developing the next generation at the heart of our partnership, and this extension is another vote of confidence in Williams’ ongoing transformation. The introduction of Reviva as our Official Coffee Partner will mark the start of our next chapter together, bringing together two brands with bold ambition and strong momentum.”
Reviva, which launched in 2023, is dedicated to providing responsibly sourced specialty and premium coffee. Crafted exclusively from Arabica beans to ensure the highest quality, its perfectly balanced flavour profile, with notes of chocolate, caramel, roasted almonds and red fruits provides a smooth, vibrant taste.
“The Reviva Signature range is sourced from Rainforest Alliance-certified farms in Brazil, Colombia and Honduras and is roasted in small batches to maintain the highest levels of freshness and quality," said Sara Trioni, Head of Marketing & NPD for Reviva. "We are passionate about flavour and the expertly crafted specialty coffee has been developed to create an opportunity for enjoyment, refreshment and revival.”
The Reviva range is available in whole beans, ground and Nespresso compatible capsules. It’s ideal for independent cafés, catering, hospitality, hotels and event venues.