Following its acquisition of the Kronenbourg 1664 brand last year, Carlsberg Marston’s Brewing Company (CMBC) is set to introduce a new era for the world-famous lager under the name, 1664 Bière.
CMBC today (8) unveils the reimagined 1664 Bière, showcasing a major investment in the brand, from digital-first marketing campaigns to modernised packaging. Set to hit the shelves in April, the refreshed 1664 Bière embodies a modern yet timeless appeal, reflecting its distinguished French heritage.
The revitalised packaging incorporates a sleek, modern design with the brand’s eye-catching red, white and blue colours, emphasising the beer’s premium, French credentials, whilst retaining but modernising its iconic cocarde logo to provide familiarity to existing drinkers.
The updated design followed extensive testing with consumers to deliver a visual identity that honoured the brand’s legacy, whilst also capturing its contemporary appeal as a modern, premium beer.
Aligning with the celebration of 1664’s 360th anniversary, CMBC will be activating the brand in major retailers, as well as introducing new audiences to 1664 Bière through a significant, digital-focused marketing campaign which is set to roll out later this year. 1664 Bière will continue to be available in all major retailers, with the new look rolled out across the On Trade over the summer period, including a bespoke new glass to elevate the premium serve.
Supporting independent retailers, the brand will also be launching a new promotion in the convenience and wholesale channel, starting from 22 April. The innovative ‘WIN 1664’ campaign will give shoppers the chance to win £1664 every week by purchasing any 1664 Bière pack, with entries made via a dedicated webpage accessible through QR codes displayed in store on branded POS. The brand will also be giving shoppers the chance to win instant cash prizes and money off packs thanks to its partnership with PayPoint.
Dharmesh Rana, Director of Marketing, Premium Brands at CMBC, said, “As we launch the iconic 1664 Bière, we are not just celebrating its historic legacy, but also charting a new course for its future. With a refreshed contemporary appeal, it’s a case of evolution not revolution, aiming to inspire both existing drinkers as well as those who have never tried this world-renowned lager before. We’re excited to put the 1664 Bière brand back where it belongs – front and centre, celebrating its 360 years of premium heritage and the phenomenal taste of this premium beer.”
The redesign of 1664 Bière follows the launch of the super-premium 1664 Blanc in February. 1664 Blanc is a light and refreshing offering from the 1664 brand family, featuring a beautiful haziness and delicate citrus notes, bottled in iconic blue glass bottles. The launch of 1664 Blanc saw the brand become the first beer to partner with the British Fashion Council and Selfridges department store for a series of design-led activations over London Fashion Week.
Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.
With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.
Blood orange is characterised by its deep red flesh and sweet citrusy taste and in its new Blood Orange Crunch Bar, Cox & Co. has paired Blood Orange oil with raw cacao nibs for a zesty flavour, and balanced it with subtle vanilla notes and a moreish crunch.
“We are thrilled to be launching a brand new flavour of our popular 75g dark chocolate bars. Orange-flavoured chocolate is one of the most sought-after amongst chocolate buyers, so we wanted to deliver on this, but with a Cox & Co. twist!” said founder, Gavin Cox. ”The combination of zesty, citrusy flavours with the slightly bitter coffee notes, make the new Blood Orange Crunch bar the perfect treat for dark chocolate fans.”
Blood Orange Crunch is joining Cox & Co.’s range with six other delicious vegan flavours to choose from, including Miso & Caramel, Mint Crunch, Bee Pollen & Honey, Raw Cacao Nibs, 71 per cent Dark Chocolate and Single Origin Pure Cacao (100 per cent).
“Our original range of dark chocolate bars continue to be our best-selling product, with customers continuing to enjoy the unique flavour combinations, blended with our single-origin Colombian cacao. We expect our new Blood Orange Crunch to be very well received and look forward to hearing what customers think,” added Gavin.
Cox & Co.’s cacao is sourced from Colombia’s Luker Chocolate estate as part of "The Chocolate Dream" initiative, which invests in farmers, communities and sustainable farming methods to produce chocolate that’s as ethical as possible.
Cox & Co.’s NEW Blood Orange Crunch Bar is available to retailers nationwide (priced from £13.50, 3 x 70g bars).
Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.
Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …
Gnaw’s new-for-Christmas “Hugs in Mugs” hot chocolate and bars represent the perfect halfway house; a fresh twist on timeless classics using hot chocolate and meticulously crafted bars as the perfect portion-controlled mediums for reacquainting our taste buds with sweet-themed flavour marriages from times gone by. After all the very definition of “new-stalgia” is revisiting comforting classics in a cooler, more modern way.
“In today’s fast-paced world, we’ve drawn upon our deep love of quality chocolate and indulgent sweet treats to create our range of gooey-centred choc spoons,” said Gnaw Head of Brand, Muhammad Karim. “Perfect for savouring during precious ‘me-time’ moments Or sharing with someone you love, they’re designed to bring a little dash of luxury to your day.”
120g Gooey Pudding Hot Chocolate Spoons PLUS marshmallows (x3) £11.95
80g Pud bars (Banoffee, New York Cheesecake, Christmas Pud) RSP £3.50
Fresh on the heels of joining The Scottish Bee Company under a Natural Larder umbrella, adult soft drinks evangelist Nuisance Drinks is putting the final touches to a New Year launch of Damson & Dandelion tonic, which will become the latest addition to an exquisitely branded range of low-calorie botanical brews that include: Bramble & Rosemary, Nettle & Elderflower, Pink Grapefruit & Basil, Rhubarb & Ginger and Mint, Chilli and Cucumber.
Born at the height of the Pandemic back in 2020, Nuisance Drinks is an ambitious adult soft drinks business, initially born from the foraging exploits of entrepreneur Hugo Morrisey, who first set out to re-create his mother’s celebrated nettle cordial.
The instant popularity of his quirky brew within the UK’s forward-thinking farmer’s markets convinced Morrisey that there was real potential for a far-reaching range of ambitious flavour marriage soft drinks that paired familiar, everyday flavours with more historically forgotten, left-field ingredients.
Morrisey could see the scope to champion a range of beautifully balanced nostalgic flavours that harked back to simpler times.
“I knew from the outset that I wanted to create a range of clean-deck, low-calorie (less than 50 calories) adult soft drinks with clear sustainable convictions that could be drunk either straight from the can or as the perfect mixer with vodka or gin. In each instance the vision was to blend deliciously distinct everyday flavours with some of the British countryside’s unceremoniously shunned shrubbery,” Morrisey said.
Damson & Dandelion Tonic pairs the light, bitter twang with a hint of sweetness associated with dandelions with the sharp, astringent taste of damsons, tapping into the hot trend of ‘new-stalgia,’ which revisits comforting classics in a cooler, more modern way.
Leading sausage roll brand Wall’s has introduced a brand-new format to the hot pie fixture with the launch of its Deep Dish Pizza Pies, as it aims to add variety and attract younger consumers and families to the chilled savoury pastry category.
The new range is a unique hybrid of a pie and a deep-dish pizza, available in two classic recipes: Three Cheese and Pepperoni (both 150g, RRP £2). Both are now available across the convenience channel, along with Asda.
The launch follows incredible growth for Wall’s, which has doubled in size over the past two and a half years to become a £59 million brand, driven by a series of NPD aimed at attracting younger consumers and tapping into new meal occasions. Its latest fusion has been designed to offer younger shoppers and families new ways to enjoy hot pies in a category traditionally dominated by classic ingredients like steak and chicken, which is typically bought into by older consumers.
The Deep Dish Pizza Pies are filled with popular pizza topping combinations. The Three Cheese recipe features a blend of extra mature cheddar, mozzarella and Red Leicester cheeses, while the Pepperoni version is packed with tomato, extra mature cheddar and pepperoni. Available as an individual serving, the pies offer a convenient hot meal solution that can be oven baked or air fried.
“The typical chilled savoury pastry shopper is older, so the category must become more relevant for younger consumers if it’s going to continue to grow,” Jason Manley, brand director at The Compleat Food Group, home of Wall’s, said.
“Wall’s is uniquely positioned to meet this challenge as a leading brand in chilled savoury pastry, with a strong brand presence and resonance amongst younger shoppers. That’s why we’re innovating within the more traditional categories such as hot pies and introducing greater variety with our Deep Dish Pizza Pies.
“The Wall’s Deep Dish Pizza Pie is ideal for satisfying hungry kids after school, as well as working well as an after-work snack or part of a larger dinner. Launching with two popular pizza toppings, we are confident they will be a hit, and we look forward to introducing more recipes in the new year.”
KP Snacks is refreshing the packaging of Penn State, the UK's number one Pretzel brand, to deliver a bolder and cleaner look that represents its taste and quality. Rolling into stores from mid-November, the redesigned packs run across the entire Penn State range.
With cosy nights-in on the rise, KP Snacks has dialled up Penn State’s taste and quality credentials to reinforce the brand’s appeal within this occasion. Promising rewarding flavour and satisfaction every time, Penn State pretzels offer consumers a well-deserved treat to snack on during relaxing evenings spent at home.
Emphasising its excellent flavour and texture with clearer, more prominent images of the pretzels, the new design also brings the brand’s status as a “baked” snack to the forefront, drawing attention to its position as a lighter snack that consumers can indulge in.
The redesign drives awareness of the Penn State brand at a time when the Pretzel segment is showing strong growth, worth £48.3 million and growing at +15.8 per cent, ahead of the overall Crisps, Snacks and Nuts category (+5.4 per cent).
“We are excited to launch a new Penn State look and feel, designed to attract more shoppers to the brand and encourage them to consider Penn State for a delicious, quality snack for any in-home occasion, whether it’s relaxing after a long day or sharing with family and friends,” said Rachel Horrell, Senior Brand Manager at KP Snacks.
Available in a range of formats to meet all consumer needs and occasions, from its best-selling 175g sharing bags to £1.25 PMPs and six-pack multipacks, the Penn State range features two popular flavours including non-HFSS Sour Cream & Chive and Original Sea Salted, a true classic.