Carnivor unveils bold new look

Premium Californian wine brand Carnivor will be unveiling new packaging for its best-selling Zinfandel this month.

Crafted especially to enjoy alongside red meats, Carnivor is smooth, bold and intense, characteristics that are reflected in the new label, which now features a foil logo, a sleek silver band highlighting the varietal and a silver top, creating a bold and assured statement on shelf.

The eye-catching new packaging is expected to fuel further growth for Carnivor Zinfandel, and will appeal to meat-lovers who are looking for a wine that exudes quality and confidence. Carnivor has gone from strength to strength over the past 12 months, establishing itself as the UK’s #1 Zinfandel1 and winning a number of awards including a Gold medal at Mundus Vini Wine Competition and Silver medals at the Decanter World Wine Awards and IWC for its 2018 Zinfandel.

“From its brand name, wine style and now to its refreshed premium packaging, Carnivor is bold through and through”, says Olga Senkina, Marketing Director EMEA, E&J Gallo Winery.

“By drawing out those premium credentials and allowing the packaging to really stand out, we feel that Carnivor is now well positioned to better attract consumers at the point of purchase and make them feel confident in their wines choices.”

Carnivor Zinfandel is available from all good wholesalers nationwide. RRP £10