Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Carnivor unveils bold new look

Carnivor unveils bold new look
Jesse Alvarez
Andy Marino
By Andy MarinoJun 25, 2021
Andy Marino
See Full Bio

Premium Californian wine brand Carnivor will be unveiling new packaging for its best-selling Zinfandel this month.

Crafted especially to enjoy alongside red meats, Carnivor is smooth, bold and intense, characteristics that are reflected in the new label, which now features a foil logo, a sleek silver band highlighting the varietal and a silver top, creating a bold and assured statement on shelf.

The eye-catching new packaging is expected to fuel further growth for Carnivor Zinfandel, and will appeal to meat-lovers who are looking for a wine that exudes quality and confidence. Carnivor has gone from strength to strength over the past 12 months, establishing itself as the UK’s #1 Zinfandel1 and winning a number of awards including a Gold medal at Mundus Vini Wine Competition and Silver medals at the Decanter World Wine Awards and IWC for its 2018 Zinfandel.

“From its brand name, wine style and now to its refreshed premium packaging, Carnivor is bold through and through”, says Olga Senkina, Marketing Director EMEA, E&J Gallo Winery.

“By drawing out those premium credentials and allowing the packaging to really stand out, we feel that Carnivor is now well positioned to better attract consumers at the point of purchase and make them feel confident in their wines choices.”

Carnivor Zinfandel is available from all good wholesalers nationwide. RRP £10

carnivorolga senkina

Related News

Independent retailers face rough ride despite some gain in Budget 2024, says Fed
Industry News

Independent retailers face rough ride despite some gain in Budget 2024, says Fed

Budget 2024: Local shops to face significant new pressure
Industry News

Budget 2024: Local shops to face significant new pressure

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

“Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less