Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Casillero del Diablo launches premium Reserva Especial Sauvignon Blanc

Casillero del Diablo launches premium Reserva Especial Sauvignon Blanc
Andy Marino
By Andy MarinoMar 28, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
See Full Bio
Follow:

Chile’s leading wine brand, Casillero del Diablo, is launching its latest wine – a premium Sauvignon Blanc – as part of its Reserva Especial range. The brand, currently #4 in the UK’s top wine brands and the second largest white wine brand, has continued to grow in recent years and sold over 3 million x 9ltr cases in the UK in 2021.

The Reserva Especial Sauvignon Blanc is the first new wine launched by Casillero since their successful Spanish Tempranillo in March 2021.

Ucuquer

The fruit for the Reserva Especial Sauvignon Blanc was sourced from Concha y Toro’s Ucuquer vineyard, high above the Rapel river, near to the coast and benefiting from its helpful influences.

“This is yet another exciting milestone for Casillero del Diablo," said Claire Raine, Marketing Manager for Casillero del Diablo in the UK. "The past year has seen the successful launch of our Spanish Tempranillo, Pedro Pascal’s debut as brand ambassador in a fantastic screen advertising campaign, and awards for our outdoor campaign promoting Casillero’s white wines. It has now got the highest household penetration figure in its history: 11.6 per cent.

“Chile is superbly placed to take advantage of strong consumer demand resulting from recent vintage shortfalls in New Zealand, with a super-fresh coastal style married to great winemaking expertise. We believe the Casillero winemaking team led by Max Weinlaub have really created the perfect wine for the Sauvignon Blanc lover.”

Casillero del Diablo Reserva Especial Sauvignon Blanc launches into stores and online from today (28), with an RRP of £9.

Reserva Especial 3

Casillero del Diablo is the Number 1 Chilean wine brand and 4th biggest wine brand in the UK, worth over £209 Million in retail sales, and growing at 3.8 per cent by value in the latest 52 weeks.

casillero del diabloclaire raineconcha y tororeserva especial sauvignon blanc

Related News