Casillero del Diablo, Sky celebrate 10-year partnership with new campaign

Casillero del Diablo, the No.1 Chilean brand globally, and the UK’s No.4 wine brand, is excited to announce a brand-new global advertising campaign. The latest in their series “The Wine Legend” is themed around the spark of inspiration, set to a song made famous by former Beatle George Harrison, “Got my mind set on you.”

As the campaign launches, Casillero del Diablo is entering its 10^th year of partnership with Sky. This partnership was celebrated at the UK Sponsorship Awards, where Casillero del Diablo won the Sponsorship Continuity award, for which the judges said:

“This long-running partnership has set the gold standard for long-term sponsorship campaigns, now celebrating a decade-long journey… this collaboration has proven its ability to adapt and evolve, creatively and commercially, alongside changes in consumer and viewer habits.”

The sponsorship was also recognised at the prestigious Campaign Media Awards on 18 April.

“We’re excited to launch this new creative, which is upbeat, instantly memorable and truly global – music speaks every language!" said Brands controller at Concha y Toro UK, Claire Raine. "It’s also a great moment to thank Sky for this long-lived partnership which has done so much to build Casillero del Diablo into the well-known and loved brand it has become. In the time since we first partnered with Sky, Casillero has risen from 12^th position to now the No.4 wine brand in Great Britain by value.”

Daniel Morrisey, Head of Sponsorship and Activation at Sky, said, “As a long standing and highly valued partner, we are delighted to see the success Casillero del Diablo is experiencing, both in terms of market position and now the raft of industry awards. We look forward to seeing the new creative brought to life on screen, and working with the Casillero team to amplify the movies partnership in 2024 and beyond.”

Watch the new campaign here.