Skip to content
Search
AI Powered
Latest Stories

Castell Howell Foods unveils new delivery lorry designed by nine-year-old

Castell Howell Foods unveils new delivery lorry designed by nine-year-old
Martin Jones, transport director, Castell Howell Foods, with Seth King at Ysgol Y Vern, Cardiff

Tourism in Wales is getting a boost this summer courtesy of a Welsh wholesaler and a nine-year-old Cardiff schoolboy.

A brand new delivery lorry which will travel the length and breadth of Wales, the Border Counties and the South West of England is now showcasing Wales as the ultimate holiday destination.


Welsh wholesaler Castell Howell Foods has launched the latest addition to its delivery fleet, a 16-tonne truck with a difference.

Following the success of previous school competitions to design the livery for its lorries, Castell Howell decided to work with primary schools within its delivery network once again and invited pupils to get creative.

“We wanted to ask children to draw pictures of what they most like to do during their summer holidays in this beautiful country,” said Martin Jones, transport director. “This could be visiting iconic Welsh destinations including the coast or other urban and rural areas, with the aim that their creations could be used to promote holidays and tourism here in Wales.”

The nominated food supplier of Cardiff city council, Castell Howell has strong ties with local authorities and the schools it supplies week in, week out.

Once the appeal went out, the Castell Howell team was inundated with entries. “We received thousands of incredible creations which left us with the most difficult decision,” admitted Martin.

715A9502

After careful consideration, the team whittled down the entries to a shortlist of 150, before eventually deciding on their winner – Seth King, aged 9, from Ysgol Y Vern in Cardiff. His eye-catching creation features bridges, trains, cycling, snorkelling, kayaking, a castle and even a giraffe.

The Castell Howell team decided to surprise Seth at school not only to present him with his prize – an iPad – but also a visit from the lorry with its brand new livery.

In addition to Seth’s prize, his school was also presented with £2,500 from Castell Howell to invest in anything they choose that will improve facilities for their pupils.

“This is such a wonderful way to give back to the local community and also to the schools that we are committed to supplying with the best quality produce,” said Matt Lewis, Castell Howell managing director.

“We were blown away by the response to the competition and having carefully picked our winner from the thousands of entries, we’re delighted that Seth’s incredible design is out on the road and will promote Wales as the perfect holiday destination.”

The Design a Lorry competition is just one of Castell Howell’s many initiatives to engage with and support the local community. Previous competitions have resulted in Castell Howell Foods donating more than £10,000 to four local primary schools.

More for you

Sugro UK partners with Britvic to launch industry-first sample box

Sugro UK partners with Britvic to launch industry-first sample box

Leading wholesale buying and marketing group Sugro UK has collaborated with Britvic Soft Drinks, a global organisation with 39 much-loved brands sold in over 100 countries, to launch a groundbreaking Fast Food Sample Box.

The sample box is specifically designed for ICS UK LTD customers, giving them a unique opportunity to sample and experience new Fast Food soft drinks offerings firsthand.

Keep ReadingShow less
Plant-based ready meal

Plant-based ready meal brand on brink of collapse

British plant-based ready meal maker Allplants has filed a notice of intention to appoint administrators, citing ongoing financial losses, stated recent reports.

Allplants, known as the UK’s largest vegan ready meal brand, has faced mounting losses over recent years. Filing the notice provides the company with a critical window to explore options to avoid liquidation, such as restructuring, refinancing, or negotiating a sale.

Keep ReadingShow less
sottish retail-wholesale

Scottish retail-wholesale figure celebrated at University of Stirling graduation

Entrepreneur and businessperson Stanley Morrice, an influential figure in the retail and wholesale sectors, received an Honorary Doctorate from the University of Stirling at Stirling’s winter graduation held today (22).

Stanley, from Fraserburgh, is being recognised for his services to Scottish food, drink and agriculture. He entered the sector as a school leaver. In 1993, he joined Aberdeen-based convenience stores Aberness Foods, which traded as Mace. He rose to become Sales Director, boosting income by 50 per cent and tripling profits, and went on to be Managing Director, successfully leading the business through a strategic sale to supermarket group Somerfield.

Keep ReadingShow less
consumer cheer
iStock image
iStock image

Consumers cheer up as Budget nerves lift: GfK

British consumers have turned less pessimistic following the government's first budget and the US presidential election and they are showing more appetite for spending in the run-up to Christmas, according to a new survey.

The GfK Consumer Confidence Index, the longest-running measure of British consumer sentiment, rose to -18 in November, its highest since August and up from -21 in October which was its lowest since March.

Keep ReadingShow less
Retail Sales
Photo: iStock

Retail sales take bigger-than-expected hit in October

British retail sales fell by much more than expected in October, according to official data that added to other signs of a loss of momentum in the economy in the run-up to the first budget of prime minister Keir Starmer's new government.

The Office for National Statistics (ONS) said sales volumes have fallen by 0.7 per cent in October. A Reuters poll of economists had forecast a monthly fall of 0.3 per cent in sales volumes from September.

Keep ReadingShow less