Saputo Dairy UK has announced the launch of a new Extra Mature line within its popular range of grated Cathedral City formats.
The new launch responds to the 17 per cent growth of the grated cheese sector in the last year, within which Extra Mature grated has over-indexed (+26%).
“Over the last year we’ve seen huge growth of grated cheese, with consumers increasingly looking for ways to prep their meals more quickly and easily while juggling busy lives. As life returns to a more ‘normal’ routine and its pace notches up still further, we expect this demand to accelerate,” Neil Stewart, Cathedral City marketing controller, commented.
“Our Extra Mature Grated launch seeks to capitalise on this growth, offering our same rich and creamy Extra Mature taste Cathedral City consumers know and love, in a convenient pre-grated format.”
Available in a 180g re-sealable pack, the Extra Mature Grated builds on the existing range of Mature and Mature Lighter, which continues to grow in popularity, and the recent launch of Cathedral City Mini Extra Mature within adult cheese snacks, announced in March.
Stewart said: “We know that a third of shoppers who buy our Cathedral City Extra Mature block cheese - our second most popular variant within block - buy only this strength profile. Expanding our grated range enables us to offer these Extra Mature lovers a more convenient solution for assembling their meals, without compromising on quality.”
