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Cathedral City, Heinz, Walkers lead categories in YouGov brand rankings

Cathedral City, Heinz, Walkers lead categories in YouGov brand rankings

Market research YouGov has revealed the top-ten-performing UK brands over the past year across three key categories as part of its annual FMCG/CPG Rankings series.

In the Chilled/Frozen Food category, which has seen sales soaring during the pandemic, Cathedral City bagged the top position. Heinz Tomato Ketchup led the Dried Ambient Food list, while Walkers came on top in the Snack Food category.


The rankings, covering the period from August 2020 to July 2021, are based on the index score from YouGov’s brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe.

YouGov FMCG/CPG Rankings 2021 in the UK: Chilled/Frozen Food

RankBrand NameScore
1Cathedral City37.1
2Birds Eye34
3Lurpak31
4Müller25.3
5Mccain23.3
6Anchor21.2
7Pilgrims Choice28.5
8Flora18.7
9Bertolli17.8
10Seriously Strong17.5

Saputo’s cheese brand Cathedral City is followed by Nomad Foods-owned Birds Eye in the Chilled/Frozen Food category. Lurpak, Müller and McCain make up the rest of the top five.

Among dried ambient food brands, Heinz Tomato Ketchup shored up its position as the nation’s most-loved sauce. Leading breakfast brand Weetabix came a close second, with Yorkshire Tea in third place. Heinz claimed another top-five spot with their baked Beanz coming in fourth while Hellmann’s secured fifth spot.

YouGov FMCG/CPG Rankings 2021 in the UK: Dried Ambient Food

RankBrand NameScore
1Heinz Tomato Ketchup36.5
2Weetabix35.3
3Yorkshire Tea34.3
4Heinz Beanz32.6
5Hellmann's29.9
6Branston Pickle28.6
7Twinings28.3
8HP Sauce28.1
9Oxo28
10Quaker26.6

PepsiCo’s Walkers crisps ranked as the top performer in the snack food category, mainly on back of its new restaurant food-flavoured range, Taste Icons, which has been promoted heavily in stores in 2021, and its 100-calorie or less range that tapped into an audience of those looking to shed the pounds post-pandemic.

Walkers is followed by McVitie’s, Jaffa Cakes, Kettle Chips, and Pringles.

YouGov FMCG/CPG Rankings 2021 in the UK: Snack Food

RankBrand NameScore
1Walkers32.4
2McVitie's32.2
3Jaffa Cakes29.5
4Kettle Chips28.4
5Pringles25
6Mr Kipling24.3
7Mini Cheddars24.1
8Jacob's23.9
9Häagen-Dazs23.7
10Ben & Jerry's23.2

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