Market research YouGov has revealed the top-ten-performing UK brands over the past year across three key categories as part of its annual FMCG/CPG Rankings series.
In the Chilled/Frozen Food category, which has seen sales soaring during the pandemic, Cathedral City bagged the top position. Heinz Tomato Ketchup led the Dried Ambient Food list, while Walkers came on top in the Snack Food category.
The rankings, covering the period from August 2020 to July 2021, are based on the index score from YouGov’s brand tracking tool BrandIndex, which continuously measures the public’s perception of brands within the FMCG/CPG sector around the globe.
YouGov FMCG/CPG Rankings 2021 in the UK: Chilled/Frozen Food
| Rank | Brand Name | Score |
| 1 | Cathedral City | 37.1 |
| 2 | Birds Eye | 34 |
| 3 | Lurpak | 31 |
| 4 | Müller | 25.3 |
| 5 | Mccain | 23.3 |
| 6 | Anchor | 21.2 |
| 7 | Pilgrims Choice | 28.5 |
| 8 | Flora | 18.7 |
| 9 | Bertolli | 17.8 |
| 10 | Seriously Strong | 17.5 |
Saputo’s cheese brand Cathedral City is followed by Nomad Foods-owned Birds Eye in the Chilled/Frozen Food category. Lurpak, Müller and McCain make up the rest of the top five.
Among dried ambient food brands, Heinz Tomato Ketchup shored up its position as the nation’s most-loved sauce. Leading breakfast brand Weetabix came a close second, with Yorkshire Tea in third place. Heinz claimed another top-five spot with their baked Beanz coming in fourth while Hellmann’s secured fifth spot.
YouGov FMCG/CPG Rankings 2021 in the UK: Dried Ambient Food
| Rank | Brand Name | Score |
| 1 | Heinz Tomato Ketchup | 36.5 |
| 2 | Weetabix | 35.3 |
| 3 | Yorkshire Tea | 34.3 |
| 4 | Heinz Beanz | 32.6 |
| 5 | Hellmann's | 29.9 |
| 6 | Branston Pickle | 28.6 |
| 7 | Twinings | 28.3 |
| 8 | HP Sauce | 28.1 |
| 9 | Oxo | 28 |
| 10 | Quaker | 26.6 |
PepsiCo’s Walkers crisps ranked as the top performer in the snack food category, mainly on back of its new restaurant food-flavoured range, Taste Icons, which has been promoted heavily in stores in 2021, and its 100-calorie or less range that tapped into an audience of those looking to shed the pounds post-pandemic.
Walkers is followed by McVitie’s, Jaffa Cakes, Kettle Chips, and Pringles.
YouGov FMCG/CPG Rankings 2021 in the UK: Snack Food
| Rank | Brand Name | Score |
| 1 | Walkers | 32.4 |
| 2 | McVitie's | 32.2 |
| 3 | Jaffa Cakes | 29.5 |
| 4 | Kettle Chips | 28.4 |
| 5 | Pringles | 25 |
| 6 | Mr Kipling | 24.3 |
| 7 | Mini Cheddars | 24.1 |
| 8 | Jacob's | 23.9 |
| 9 | Häagen-Dazs | 23.7 |
| 10 | Ben & Jerry's | 23.2 |
Brian McLister
