Cathedral City has announced the launch of a recycling scheme for flexible film cheese packaging in partnership with TerraCycle.
The brand said the industry first scheme - to be rolled out for the entire cheese category, not just Cathedral City’s - will encourage people to collect the packaging and drop it off at one of the scheme’s public access drop off points across the UK.
"Without a standard recycling solution in the industry, consumers are unsure what they can recycle and where. The new partnership with TerraCycle aims to address this confusion, making it quick and easy for people to recycle their packaging at a local collection point," said Lee Willett, marketing director at brand owner Saputo Dairy UK.
"We’re delighted to be launching this new initiative with TerraCycle, marking an industry-first sustainable solution for everyone in the category."
The plastic from the collection points will be sent free of charge to TerraCycle by the location administrator before being sorted and aggregated. This will then be shredded, washed and converted into pellets or flakes to make durable products such as outdoor furniture or waste bins.
Cathedral City has also launched a new film packaging which will display simple and straightforward directions for recycling together with information on the TerraCycle scheme.
Consumers can search for their nearest public access drop-off point on www.cathedralcity.co.uk. People can also sign up to open a public collection point if there is no public drop-off point nearby.
"We are committed to minimising our impact on the environment while helping cheese lovers reduce their household waste. This investment is a first step in our ambitious journey to make packaging which is 100% recyclable by 2022," Willett added.
