CCEP adds two new variants to Monster Energy range

Coca-Cola European Partners (CCEP) has added two new tropical-flavoured variants its Monster Energy portfolio - Monster Pacific Punch and Monster Ultra Paradise.

Monster Ultra Paradise, which joins the sugar-free Monster Ultra line, gives consumers an energy boost with no calories and no sugar, tapping tap into the growing low sugar energy segment.

Monster Pacific Punch, made with real fruit juice, is the latest addition to the popular Monster Juice portfolio.

CCEP said the new variants will help retailers meet the growing demand for flavour innovation within the energy sector.

“Monster Ultra Paradise taps into the ‘Energy Up, Calories Down’ category driver and Monster Pacific Punch responds to the ‘Refreshing Kicks’ category driver identified in our extensive Energy Vision, both of which will help retailers grow their energy drinks sales,” said Simon Harrison, vice president, commercial development at CCEP Great Britain.

“We will continue to invest in the brand throughout 2020 helping our customers to engage shoppers with our marketing plans and by providing choice to consumers with both regular and zero sugar options.”

Available now, cans of both drinks feature distinctive artwork that is designed to stand out on the shelves.

Both variants are available in a plain and price-marked packs – Monster Ultra Paradise PMP £1.29 and Monster Pacific Punch PMP £1.39.