Coca-Cola European Partners (CCEP) has unveiled special edition take-home festive packs to kick off its annual Coca-Cola Christmas countdown.
Rolling out this month, 160 million Santa packs of Coca-Cola original taste, Coca-Cola zero sugar and Diet Coke feature QR codes that shoppers can scan to unlock exclusive content on the lead up to Christmas.
The festive packs will be available across take-home formats including large PET bottles and multi-packs of cans and glass bottles.
With sales of Coca-Cola sharing packs are up 20 per cent across grocery and convenience, CCEP said the festive packs will help retailers maximise Christmas sales.
“Last year our soft drinks portfolio was the largest contributor to Christmas soft drinks growth, led by Coca-Cola but also Schweppes and Appletiser. We see this continuing for 2020 as consumers look for affordable ways to treat themselves,” commented Simon Harrison, vice-president commercial development at CCEP GB.
The iconic Holidays are Coming TV advert will also return to TV screens as part of the campaign. It will be supported by video-on-demand, cinema advertising and out-of-home advertising.
