Coca-Cola Europacific Partners (CCEP) has launched a new on-pack promotion to help retailers maximise festive sales.
27 million promotional packs of Coca-Cola Original Taste and Coca-Cola Zero Sugar are rolling out now, featurinh QR codes that shoppers can scan for the chance to win Love2Shop e-vouchers in the run up to Christmas.
In addition, Coca-Cola will donate a meal to its long-term charity partner FareShare for every entry, with the soft drinks major committing to donate up to 60,000 meals for the food redistribution charity.
The festive pack designs and promotion will run across sharing formats including plain and price-marked large PET bottles and multi-packs of cans.
CCEP said value sales of Coca-Cola Trademark sharing packs are up 11 per cent across grocery and convenience with more soft drinks being consumed in the home, and the company expects this growth to accelerate during the festive season, especially given Coca-Cola Zero Sugar is the fastest-growing cola in Britain to-date this year.
In the week leading up to Christmas 2020, soft drink sales grew 19 per cent, and sales across the CCEP portfolio grew by more than a third.
“Coca-Cola’s brand purpose is about bringing people together and making a difference, and this promotion does exactly that,” commented Martin Attock, vice-president commercial development at CCEP GB.
“We know that a third of shoppers are already planning a bigger Christmas than usual as they reunite with family and friends, and with 130 years of heritage at Christmas time, Coca-Cola is the brand to help them make it happen. At the same time, we know there are people for whom Christmas is a particularly difficult time, and we want to support them too.”
Iconic Coca-Cola advertising is all set to get shoppers in the festive mood supported by a host of other exciting campaign elements yet to be announced.
Retailers can request Christmas POS materials from My.CCEP.com to bring Christmas to life in-store, encouraging shoppers to ‘bring home holiday magic’ and highlighting the on-pack promotion.
